Best Local SEO for Beginners Guides

Written by: Jason Bayless | October 01, 2015

Recently, you’ve heard about local search engine optimization. You know what SEO is, but the field of local SEO is something entirely new to you. However, you know that implementing the strategies are necessary for your business, especially since the majority of your business is local. To get started, you want to begin using a guide, and, as a result, you need to know how to find the best guides.

Take a Class
Instead of simply following a guide, consider signing up for a class on local SEO. You may decide to take just a class or two, or you may wish to enroll in an entire course. In fact, if you are thinking about taking your career journey in other directions, you could also enroll in a college degree program that involves search engine optimization as a component. Doing so gives you a comprehensive idea of what local SEO is.

Guides from Professional SEO Companies
Another way to learn how to implement local SEO strategies into your own page is to pick up a guide from a professional SEO company. You may have the ability to procure these guides online, or you may want to meet with the professionals in person. During these conversations and interactions, you may decide that you want more than just a guidebook. You may also choose to hire the SEO experts to implement the strategies on your pages. Establishing a relationship with this type of company can bring manifold positive benefits to your business in the future.

Other Guides
You also have the opportunity to find other guides to suitable SEO strategies on the internet. You just need to know where to look. You may discover guides from companies that provide services in SEO if you need them, or you may discover communities of people who have put together their own websites. Of course, you don’t want to learn local SEO from just anyone. Instead of going with the first guide that you see, keep some tips in mind to ensure that you are making the best out of what you have and receiving the top advice.

Find Support
As you are reading through some of these guides, you may wonder where the claims come from. Instead of just assuming that the information is trustworthy and true, take the time to research the source of the guides. By researching the source of the guides, you can see that the information is either credible or not. You may discover that plenty of other guides are using the same information. As a result, you can get a sense of whether or not this particular guide contains the right information for you endeavors.

Research the Author
Finding out who the author of these guides are is very important as well. You want to make sure that you do not end up following advice from a person who does not have any experience in the field. Somewhere in the guide, you should be able to find information about who this person is and what his or her experience is in terms of local SEO. By making this move, you get the chance to uncover the source of your information more fully. Do a little bit of research on the person to make sure the details make sense.

See Other Strategies Sites are Using
Once you have gained a little bit of knowledge about SEO, you can probably start to evaluate other sites. See what the competition is doing. When you search for a business that offers your services, see what companies are coming to the top of the search engine results lists. By doing so, you can browse on those sites to see if they are using strategies you have skipped over.

Finding the right guide when it comes to implementing local SEO is difficult, but you can make it work if you are willing to take the time to do so.