Local SEO is about more than registering on Google Places, blogging, or having a business website. There are plenty of tools out there that will help you get a step up on the competition. The best news is that some of the tools below are free. Here’s a list of some of the best SEO tools you can find on the web.
Local SEO Checklist– This is an amazing tool. It’s a list of all the essentials for local SEO. What’s on this list? It has so many items that beginners (and even some more experienced types) might miss some. For instance, it checks to see if you have clean, SEO-friendly, URL’s on your website. It also checks your website to see if you have any duplicate content, material which could give you a penalty from Google. It also makes sure you have snippets from Google Analytics installed. This allows you to gather data about the people visiting your website, including their location and time of visit. This key data will help you figure out what pages on your site are working and which ones need to be modified. That is only the tip of the iceberg. There are many other items on the checklist, and they will all help your local SEO efforts.
Moz Local– This service does a scan of your business on the top search engines and directories. Then it tells you how complete your listings are on each search engine and directory, giving you a percentage grade. There are many important websites here, such as Google, Bing, Insider Pages, Yelp, SuperPages, Infogroup, and many more. All that information is free, and you can fix the problem yourself. Or you can pay $9 a month, which will give you full access to Moz Local, a service that promises to get your scores to 90% across the board. This is a great tool to learn where you stand when it comes to local SEO.
Free Review Monitoring– This is a necessity. Good reviews are the lifeblood of a business, particularly a local business. Likewise bad reviews can reduce your customers and tarnish your brand. As a business owner, you need to be aware of what people are saying about your company online. Yet, there are so many websites out there. It’s hard to keep track of them all. That’s why Free Review Monitoring is a great service. They monitor all reviews about your website on a daily basis. Better yet, they send you email updates to let you know when they’ve crawled a new review. You can even use the tool to monitor what people are saying about the competition. This gives you a strategic advantage. If customers are unhappy with competition, you can target those customers. If they’re delighted, you can use some of those tactics yourself to increase your business.
Grade.US– Reviews are vital to local SEO. GradeUs is review management software. In other words, it allows you to generate a review you can use to request reviews from customers. This software isn’t free, yet it also doubles as review management software, and it guarantees it can turn reviews into SEO-friendly content, meaning you’ll get even more of a local SEO boost from it.
Synup Business Scan– Like the Moz Tool, this is another tool that scans the directories and shows you where you are listed. The tool promises to scan over 100 directories, doing so all in a free scan, so this is an effective way to see how widespread your brand is over the web.
Conclusion- There are a lot of local SEO tools on the web. If you don’t where to start, it can get overwhelming. The good news is that many of them are free, if you’re just beginning. Use this page to get started with some of the best.