Local SEO is on the rise, as more small business owners take to the internet to find more customers. In the past, local SEO was extremely straightforward – all you needed was a Google Places page, some recommendations on Yelp, and you were set.
Today, there’s more competition in local SEO than ever before. Google had updated its algorithms to accommodate the rise of local businesses on the web, and as a result there are more local SEO factors for you to work with than ever before.
While local SEO is more complex than it was in the past, there are numerous tools you can use to improve your strategy. Let’s take a look at some of the best tools and software you can use to rank highly in local Google searches and beat your competitors for the top spot.
#1: Schema Creator
Schema.org is full of documentation about generating schema, but you probably don’t want to take the time to read through it all. By using Schema Creator, you can generate effective schema in minutes without the hassle of doing it manually.
Want to know which directories list your business and the information they’re using? You could search directories manually, but with GetListed.org you can gather the data you need within minutes.
GetListed.org collects information from the web’s leading business directories. It’ll show which directories you’re listed in, the information those directories have on file, and how they have your listed. You can also see which categories you’re listed under, and any misinformation directories may have about your brand. Using this tool, you can make sure your brand is represented properly on the web.
#3: Local SEO Checklist
The Local SEO Checklist is one of the best local SEO tools on the web. Local SEO can be a long and confusing process, and the Local SEO Checklist can help you stay organized as you implement your SEO strategy.
This tool gives you a step-by-step guide to walk you through the ins-and-outs of local SEO. It also tracks your progress, allowing you to see how your efforts have helped your brand, and what you can do to improve. If you use no other tool on this list, we highly recommend you give the Local SEO Checklist a chance.
#4: Google Structured Data Inspector
Using the Google Structured Data Inspector, you can get an in-depth analysis of your site’s content. The tool scans your content to measure the effectiveness of your markup, and points out any issues which may impact your local SEO.
If you’re new to schema or are unsure about its role in local SEO, the Google Structured Data Inspector is a must-have tool to get you started on the right foot.
Reviews are the bread and butter of local SEO. When your store has positive reviews online, Google takes this into account when they rank you in local searches. Generally, the more positive reviews you have, the higher you will rank on SERPs.
Grade.us comes with a paid and free version, but the free version offers enough tools to get you started. The tool helps you create a review page you can send to your shoppers and ask for feedback. You might get some reviews without asking for them, but using this tool you can greatly increase your brand’s reviews.
Local SEO is more complex than ever, but there are some ways you can minimize frustration without sacrificing effectiveness. You’ll still need to put in the hard work, but with modern software you can reduce the time you spend planning your SEO and use that time to otherwise improve your business. By using these tools, you can greatly improve your local SEO strategy and achieve higher visibility on search engine results pages.