Local SEO Tips for Small Business

Written by: Jason Bayless | July 22, 2017

It can be difficult to market your business effectively on a local area. With so much competition available online, you might wonder how you can get the word out about your business. Fortunately, search engine optimization can help you to make sure your website is the first result that users find when searching for products or services. Below are a few tips to help you maximize the impact of your SEO efforts.

Spend Your Time Wisely

One of the most important ways a small business can maximize its SEO efforts is to spend its time wisely. Don’t spend time chasing down new trends or trying to figure out some way to beat the system. Instead, spend your time working on perfecting the basics and making the biggest impact you can for the least amount of effort. Always put in the work when necessary, but don’t fool yourself into think that you have to do more when you aren’t getting the results you want.

Focus on What’s Free

It’s also a good idea for small businesses to focus on free and low-cost optimization options when possible. There will absolutely be times when you need to spend money, but it’s a good idea to exhaust your free options first. Make sure that your website is up to date, that you have made all of your free social media pages, and that you are working on options that won’t cost you a dime. These efforts will let you put your money where it is most needed and allow you to see an impact from SEO before you see an impact on your bank account.

Claim Your Listings!

If there’s a way for you to claim any kind of business directory listing, claim it! The most important listing to claim by far is the Google My Business listing. It won’t cost you anything, but it makes a huge difference in how your website is ranked. It also provides your potential customers with a fantastic amount of information at a glance, helping get people through your front door. These listings are an incredible tool for small businesses, and they absolutely shouldn’t be ignored by those who care about bringing in new customers.

Make Connections

Building up links to authoritative websites is a good way to get more exposure for your business. Make sure to contact any local business associations in your area and see if you can get a link on their websites. It’s a good idea to work with associations like your local Chamber of Commerce or other organizations in order to get a bit more exposure. While not the most important aspect of SEO, this can really help you to boost the signal of your website and build up the credibility of your business.

Talk to Experts

Finally, make sure to talk to SEO experts if you don’t quite know what you’re doing. While you can do a great deal of SEO work on your own, you may find that you don’t have enough time or energy to really master the process on your own. You can work with an SEO expert to either learn more about the process or have your optimization work taken care of for you. Don’t be afraid to ask for help – it’s better to spend money than to lose out on all of the benefits that can be gained by properly optimizing your business’ internet presence.

SEO is a fantastic way for your business to increase its profile. If you follow the very simple tips above, you should be able to maximize the number of people who find your business online. Whether you need to claim website listings or make a social media profile, you can use these simple tips to increase the visibility of your business in your region.