The best SEO tools to use in 2016 don’t have to be free, but that’s certainly a great perk for business owners and entrepreneurs who are trying to do all their local SEO themselves on a limited budget. With the fierce competition among local businesses, giving yourself the best SEO tools for success is vital.
When you’re adding your site to various directories, you might have forgotten which ones you used as well as whether the information provided for the name, address and phone number are consistent and accurate across all directories. A tool like GetListed.org from Moz is a vital tool to help with that. It’ll scan the top 12 directories to determine if your business is included, and what information is present on those directories.
The tool will pinpoint inaccuracies in the data that was provided to the directories, which allows you to go change them. Google can penalize you for having inaccurate data in your listings.
It can be tough to monitor reviews on a daily basis, but that’s vital to the success of your business. You need to respond to both positive and negative reviews to ensure that your customers feel as if you care. The future of your business can depend on the reviews you receive, but also, the responses you give to those reviews especially the bad ones.
If you respond calmly and rationally to the negative reviews, they might even work in your favor. It shows you care about customer service and the happiness of your customer. A great tool for monitor your reviews daily is FreeReviewMonitoring.com. They’ll send you an email each time you get a review, so you don’t have to spend every day scanning the review sites.
A Variety of Tools
To stay on top of your local SEO, there are a lot of tasks you’ll have to do every day like making sure your content has the right title tags with keywords. You’ll need to optimize logos and images with keywords, and have menus that can be indexed by Google.
When first setting up your SEO campaign, it can seem incredibly overwhelming. You’ll need to list your website in the right categories on directories, create or claim your Yelp listing and add data to your Google Places listing. LocalSEOChecklist.org has a list of tasks and tools all in one place that will act as a roadmap to getting your business onto directories and making sure all your information is accurate.
They’ll also help with testimonials and negative reviews by reminding you about responding. The SEO checklist has tools that will help as well as listing all the steps you’ll need to do when first setting up your SEO campaign.
Keyword Density and Competitor Research
You’ll want to know exactly how your direct competition is doing for SEO and keywords. You can see metrics for domains and landing pages that you click in your browser. SEOquake will let you see so much of your competitors’ data like their Google index, Alexa ranking and Facebook likes all in one add-on.
The add-on is available for most browsers like Chrome, Firefox and Opera. It provides organic data with one click. Without an add-on like this, you’d have to click on each page of the competitor’s website before adding it to a research tool. You’ll be able to analyze your own website and compare it side-by-side to your competition.
The tools listed above are meant to give you a variety of ways to track your own listings in the search engines as well as monitor reviews and check competitors. You can see what’s working for them and what is not. This will help inform your own efforts. It’s easy to take information from any of these tools and increase your visibility on search engines.