Best Local SEO Tools of All Time

Written by: Jason Bayless | October 03, 2015

When it comes to reaching a local audience with your website, few things are more important than utilizing good local SEO tools. Over the years, there has been a slew of local SEO tools that have come and gone, but there are also the ones that have stood the test of time. If you are going to trust your company’s exposure to local consumers, then you should always utilize the best tools available.


Google has so many local SEO tools that it is easier just to list everything under Google’s name. From the Google My Business tool to Google’s local business directories, your business can be seen by plenty of local consumers when you utilize the full range of Google tools.

As with most SEO tools, you need to register your business with Google’s local SEO tools, but the comprehensive registration process helps to put your business in with the other local businesses in your industry and give you premium exposure in local searches. It is well worth the effort to get your business in touch with all of Google’s local business tools.


According to, Moz became a great local SEO tool when it acquired Prior to buying, Moz was making significant inroads to becoming a local SEO giant. But when Moz mixed its ability to broadcast your company’s information to all of the significant local business directories with’s directory services, the two created a very powerful local SEO team.

Moz offers a free service and a premium pay option, but the free service is pretty powerful. The free service constantly updates you on how your website rates with all of the local SEO criteria for each geographic area you are interested in, and the premium service offers some extremely powerful tools for getting your website seen by consumers in any given area.

Local Search Rank Checker

The phrase Local Search Rank Checker is actually the name of a very powerful piece of SEO software offered by BrightLocal. If you are looking for a straightforward local SEO tool that goes right to the major local directories and listings and gives you the results you want, then this is the tool for you.

According to Entrepreneur Magazine, Local Search Rank Checker does a comprehensive search of your local SEO presence across major search engines such as Google and Bing, and then gives you a detailed accounting of how your website is doing in each of your local SEO markets. To correct anything you do not like, such as improving your company’s presence on Google Maps, you just tell the software to make the necessary changes and it does. The software is not perfect, but it has withstood the test of time because of its ability to deliver comprehensive information.

Local Citation Finder

A local citation on the Internet is incredibly important in helping consumers to find your website based on their local search criteria. The issue is that there are literally hundreds (possibly thousands) of citations available to choose from. Whitespark developed the Local Citation Finder some time ago to help businesses plug in the keywords that matter most to them and find the citations that can bring the most value.

Social Media Optimizer developed the Social Media Optimizer to help businesses enhance their local SEO presence on social media. This is a tool that can check each page on your website to make sure that all of the necessary social media sharing buttons are in place and that you are optimizing your social media sharing for the proper local markets.

Local SEO tools are extremely important in helping you to establish a direct relationship with local consumers. When you are using proven tools, then you are able to get results that lead to more revenue.