Best Practices for Local Mobile SEO

Written by: Jason Bayless | August 06, 2015

According to the Mobile Marketing Association, it’s estimated that the mobile marketing boom will produce an astonishing $400 billion over the course of the next five years. This generous amount that will benefit the mobile marketing network is positioned to increase a yearly rate of around 52 percent overall.

Due to the increased numbers of worldwide smartphone users, these huge figures should send a powerful message to online entrepreneurs, small businesses, and companies across the globe that it’s time to develop an effective Mobile SEO strategy in order to capture some of those future profits.

Although mobile SEO formatting shares a number of similarities with the current SEO strategies for traditional desktops and laptops, here are a few key tips that will help you get ahead regarding your mobile SEO competitors.

Make Your Site 100% Mobile-Friendly

Last year alone, there were nearly 1.5 billion people using smartphones, which translates into nearly one out of seven individuals using their phones to browse the Web worldwide. This makes optimizing your sites to be mobile-friendly even more important.

1. Make your site responsive.
A responsive site will automatically detect the mobile device and accordingly adjust the proper layout. Basically, it’s a one-size-fits all technique that enables you to successfully capture your smartphone audience.

2. Facilitate dynamic serving.
If you’re not technically-gifted or computer-savvy per say, dynamic serving is a somewhat complicated strategy that may pose a few technical challenges for you. With this particular setup in place, the server detects the unique device and, depending on what kind of device the visitor is actually using, it will load the correct content on to that specific URL.

3. Create a specific mobile URL.
Generate a sub-domain for your mobile audience. The goal is to redirect your mobile audience to your mobile site, and your desktop audience to your desktop site.

Optimizing Keywords and Phrases

Just like any other kind of online marketing campaign, optimizing content plays a key role in enabling the search engine spiders to assess the relevancy of your particular content for any given search. Although you obviously need keywords and phrases to optimize your content, it’s critical to keep in mind that mobile device screens are significantly much smaller than standard laptop or computer screens.

Also, because mobile keypads are smaller overall, the search terms are probably going to be a bit shorter as well. Therefore, choose optimal keywords that are essentially mobile-user specific and also check the length of your content in order to enhance the experience of your mobile audience regarding your site.

Use Mobile Ads to Promote Your Business

It’s no secret that mobile ads convert in a fairly high rate. According to experts, new research conducted across a number of different businesses and industries illustrate that, on average, nearly 90 percent of all clicks regarding mobile search ads are actually incremental. Another case study revealed that nearly 60 percent of people in general find mobile ads to be very useful and helpful. In fact, 55 percent of conversions related to purchases occur in less than one hour. In general, the average person spends 8 percent of their day viewing a mobile screen, which obviously presents an amazing opportunity for today’s mobile marketers.

Mobile Site Load Speed

In the world of mobile marketing, apps receive 45 percent download rates, while 40 percent of individuals choose to make a purchase after they scan a QR code. This means it’s crucial that your mobile site loads as fast as possible. Keep in mind that research shows that 58 percent of all mobile users will not recommend a business if they have a poor mobile site, which is why it’s so important that your website is completely mobile-friendly. In fact, it should be your number one marketing effort if you want to maintain a positive image in the eyes of your potential customers.

Regardless of how you’re using mobile SEO right now, it’s obvious that the mobile market industry has endless opportunities for development, growth, and success overall. In fact, researchers believe that by the end of 2015, the mobile market will likely generate as much as $400 billion in revenue. Make your desktop website mobile-friendly and you can slice a piece of that pie for yourself.