Content Optimization List: Blogging for Local SEO

Written by: Jason Bayless | July 08, 2017

If you’re serious about optimizing your local SEO efforts, it’s important to know that enhancing the quality of your content is immensely important. This is the case because content is one of the primary mediums that a prospect will refer to in order to learn more about your brand. Luckily, there are several strategies you can employ to ensure that your content is absolutely incredible. Here are five of them:

1. Use Infographics.

One of the best ways to ensure that your content is amazing is by using infographics. Infographics are images that incorporate things like pie charts and bar graphs to make it easy for people to gain information about the topic at hand. Additionally, infographics tend to be very visually appealing because they include bright colors and/or innovative designs.

2. Make It Scannable.

Research indicates that most people do not read content in entirety. Rather, they quickly scan through blog posts and/or web articles to locate the specific piece of information they want. As such, it’s important for you to include textual elements which enable site visitors to realize this objective. Some of the elements that optimize content for scannability include bullet points, numbered lists, and headers.

3. Include Links To Videos.

In addition to making your content scannable, make sure that you include links to videos. This step is helpful because research indicates that people are more likely to watch a video than read an article. Thus to increase the likelihood that people will take the time to learn more about your brand, you need to present information to them in the most appealing format. You can hire a video production company to put together an incredibly innovative, information-rich video that gets audiences interested in your product or service line.

4. Include Share Buttons.

Another strategy you can deploy to optimize your content is including Share Buttons. These buttons are important because they enable the individuals who visit your website to share your blog posts, videos, and/or photos with other people in their social networks. In some cases, this sharing can cause your brand to go “”viral,”” meaning that your content might be shared with millions of people in a matter of minutes.

5. Make It More Engaging.

Optimized engagement is key to ensuring that people remain interested in your product or service line long enough to start building a relationship with you. The relationship-building process is immensely important because it increases the likelihood of conversion and brand loyalty. Luckily, there are numerous strategies you can deploy to make your content more engaging. One is through the development of Q & A content. This strategy is effective because it enables your readers to ask specific questions regarding some aspect of the brand they find particularly interesting. They’ll then need to revisit the website to see the published blog post or web article in which you answer the question. Thus in addition to optimizing engagement, this strategy keeps people returning to your website or blog!

Start Optimizing Your Content Now!

If you want to make your brand appealing to clients at the local level, it’s important to note that implementing content optimization strategies is imperative. You can use some or all of the content techniques outlined above to ensure that you can share your product or service line with local customers in a savvy, sophisticated manner that optimizes conversion!