Why do I need citations for my local SEO?

Written by: Jason Bayless | November 29, 2016
Local SEO is a benefit that many businesses are already embracing, and the visibility that it provides proves that this is a viable option. What many don’t realize is how important having citations can be to the success of their local SEO campaign.

Citations are the mention of your business online. A complete citation includes your business name, address, and phone number. Whereas partial citations (which aren’t as powerful as complete citations) can include just part of that information.

Why are citations important for local SEO?

Citations help search engines verify that the business information and industry category is what they thought they were in the first place. Businesses who have a higher amount of citations tend to rank easier than websites with little or no citations. This is why many businesses have found that ignoring this in their local SEO strategy is something that can’t be risked.

How are citations obtained?

Citations are gained from business directories and listings. Places where your business is listed alongside its contact information. Some of the most popular places to get citations are Yell, Yelp, and Yellow Pages. Keep in mind that there are a lot of other places to get citations, these are just the most common ones that you’ll see businesses embracing.
You can find lists of places to obtain citations online if you prefer to give it a try yourself. There are many out there for you to choose from which provides the opportunity to use them to your advantage.

Make sure that you keep your citations consistent.

Consistency is the key when we’re talking about any SEO additions. Make sure that this is something that you or an SEO expert does frequently. This will help search engines see your business as an active company delivering updated content relevant to the searchers looking for websites in your niche.

Keeping that info updated is critical to achieve maximum benefit.

Search engines don’t like outdated information. This is why regular clean-ups of your citations need to be scheduled. This ensures that everything points people in the right direction and minimize the risk of search engines seeing it them as irrelevant citations.

This is one of the main reasons that businesses work with SEO consultants. Sometimes it can be a time-consuming task, which is where that extra set of hands comes in handy. Instead of having to spend company time on the matter, they have a streamlined approach.

One thing to keep in mind is that this always means that you need to keep your information the same in your social media profiles as well. Since social media has such a huge influence on ranking, it’s always safer to make sure that you’re using the most accurate information possible just like within your citations. Some of the networks to focus on includes Facebook, Google+, LinkedIn, and Twitter.

Don’t like doing the hard work? There’s still hope!

Building citations can take up a lot of time, just like the many other SEO tasks. This is why many businesses embrace the help of a professional. Not only do they get to let someone else do all of the hard work, but they’re able to have the SEO consultant of their choice perform other tasks that will get them ranking for their desired search terms.