Effective Local SEO Tips for Your Local Business

Written by: Jason Bayless | December 06, 2016
One of the most vital parts of a small business’ marketing should be focused on getting their website to the top of the search engine results. This is especially true in campaigns involving local search engine optimization. There are a few tricks to gaining traction and rising in the local search engine results, so your marketing strategy doesn’t have to be difficult.

Tip #1 Business Information Optimized
Having an optimized web page is the single most important thing you can do to gain traction with your SEO efforts. Make sure your business website has identifying keywords in the page titles like the company name and location. For example, if your business is called Betty’s Cantina and is located in Boston, you’d want to have those keywords in your title and even your domain name.

Along with the keywords sprinkled liberally around the pages of your website, you will want to have your business name, address and phone number on every single page of your site. When search engines are grabbing results for searchers, they are using the name, address and phone number, or NAP, of the website. To further bring in associations from your location, ensure that your content has information about the local area.

Tip #2 Claim Your Business
There are many third-party websites that will have your business listed. All you have to do is go and claim the business on their website. Search engines will frequently scan those sites for information about your business. Inaccurate or incomplete information can have a negative impact on your ranking in search engines.

Sites like Yelp will most likely have your business listed. You might even have reviews on the site. TripAdvisor for hospitality businesses is a good place to claim your business. You can make changes to the site as well as respond to reviews. Add pictures and your website’s URL to fully flesh out your listing. Instead of looking like an abandoned building on these sites, you can really improve the landscaping with pictures, videos and information.

Tip #3 User Reviews
After claiming your business on these review sites, it’s vital that you incorporate a strategy for responding to the reviews and encouraging customers to leave reviews. First, you’ll want to ask customers to leave reviews. After checkout or delivery of your products or services,, ask them to leave a review. That request can be in the form of an email or a popup on your site.

The way you respond to the reviews matters. With positive reviews, a simple thank you will be sufficient. A negative review can be difficult for most business owners. It’s best to be as low-key as possible. Thank the reviewer for taking the time to bring the problem to your attention. They’ve essentially given you a way to improve your business. Take advantage of that. You can also ask them to contact you so the problem can be rectified. All feedback should be considered to ensure you’re providing the best possible service or product.

Tip #4 Seek Media Coverage
You want local coverage for your business, so participating in the local events in your community is important. This will help you gain natural links from authoritative sources. When your business is covered in the local papers, you’ll gain local visitors and visibility in the search engines.

For even higher rankings in search engines, you’ll want to be linked to more well-known authorities like magazines or international newspapers. It will depend on your business, but if Betty’s Cantina is covered by a famous foodie blog, it’ll be higher in search rankings. You can contact magazines and newspapers to cover your business or product. You can be proactive and hold events of your own too.

When you have a strategy for your local SEO, you’ll start to see results, and your business will climb in the rankings in local businesses. These simple yet effective actions will boost your visibility.