Facebook for Local Business Best Practices

Written by: Jason Bayless | September 08, 2015

Facebook is an excellent site for engaging with your audience and potential customers as well as helping your business or brand get found in the search engines. If your Facebook page is optimized properly, it will show in the organic search listings for anyone who’s looking for your particular kind of services or products in addition to your business name, which will naturally boost your results in the search engine pages.

Fundamental SEO principles, including inbound linking and keyword optimization, both apply to ranking in Facebook as well. Facebook offers important SEO guidelines for people and companies to promote their business using their site. Here are a few good tips on how to apply these useful ideas in order to benefit your local SEO.

1. Create a short, memorable page name.

When creating a Facebook page, it’s best to start from the ground up in order to establish it for optimal search. It’s not wise to choose a complex or odd name regarding your Facebook page. Try to keep the title somewhat short instead of too long and complicated.

It’s not necessary to reinvent the wheel when creating a good page name. Just stick to the name of your company or business. If it’s not available, or if you want to create a business page with multiple locations, then just use the name of your business in addition to the location, such as ‘Sarah’s Flowers of Miami’.

2. In the ‘About’ section, include your keywords and details about your business.

Because your Facebook page will be seen by everyone, the information listed in the ‘About’ section on your page will also be visible to the search engines. Therefore, it’s crucial that you incorporate relative keywords into your content in order to help your Facebook page show up in the search results if someone is seeking those specific terms.

3. Create a username that’s preferably associated with your business.

Not only will this make it easier for your audience to identify and locate your page, but your username will also serve as the Internet address regarding your page. For instance, after you come up with a good username for your Facebook page it will have a specific format and be easy to read:

http://facebook.com/username

4. Keep generating ‘likes’ and ‘links’ for your page.

Whenever a user on Facebook ‘likes’ a certain page, the profile of the user will automatically create a link to that specific page under the user’s list of ‘likes’. With regards to all pages or profiles that are set to ‘public’, the search engines can visibly see those links and subsequently factor them into how the page will ranks. In other words, the greater the amount of ‘likes’ your page earns, the higher the authority your Facebook page will have in the search results as well.

5. Establish your Facebook business page as a ‘Facebook Place’.

Every time someone finds your Facebook business page, they are automatically shown the ‘like’ button. This will ultimately increase the number of ‘likes’ for your page, which in turn boosts the number of links your page receives. It’s important that you configure your address on your local business Facebook page in order to also configure it as a ‘Facebook Place’ that your target audience can then ‘check in’ to as well.

6. Continue to build high-quality links to further promote your site.

It’s very important that you link your website, blog, and any other profiles and pages of your business across the Internet to your Facebook page, including any social media platforms you’re using. This will help you build high-quality links back to your Facebook business page as well as boost your overall SEO. It’s crucial that you correctly link all your online presences together in order to help rank your site in general.

Also, it’s very important to build links to your Facebook business page from other high-ranking sites and blogs as well. As a local online business owner, it may be in your best interest to also include a link to your Facebook bio page if it’s used in an online profile or publication.