How Infographics Help Your Local SEO

Written by: Jason Bayless | March 24, 2015

Boosting your business with online tactics drives potential customers to your website. For your marketing to work, you need to have specialized strategies that help others to find you. If not, you will become lost to thousands of other websites that are offering tactics to drive business forward. A new and growing approach to add into your marketing mix is infographics. This particular technique includes information in a graphic or picture style format, allowing others to find you through knowledge created like a picture. Understanding how this helps your local SEO can also provide you with a new format to help others find you online.

1. Search Engine Extensions.

Infographics work by placing you in a search engine for images. However, this also links to the other search engines that allow others to find you. By using picture forms of information, you are automatically listing your website in several places at the same time. This drives search engine rankings forward and makes it easier for others to find you through online search techniques.

2. Adding Up Keywords.

Whenever you create an infographic, you can place it on your website or other areas. When you do this, it allows you to create keywords and tags to the infographic. By doing this, you are allowing the image to categorize and index you online through specific keywords that you may not be able to place in other areas of your website. When search engines begin to read this, it helps to categorize you even more while extending your online profile. Targeted visitors will then be able to easily find you with the keywords that you have placed.

3. New Styles of Linking.

When Google and other search engines updated their listing styles, it made it difficult to link from certain types of websites. Infographics changes this game by allowing you to place your picture form of information on newer linking websites that are considered legitimate and which have high ranking through Google and other search engines. You will be able to place your infographic in a database of graphic images while linking back to your website. As you do this, it will build your online reputation and SEO, multiplying the number of people that see you online.

4. Expanding Into Social Media.

A common use for infographics is to place them on social media sites. This helps to grab the attention of potential visitors to your website. It also allows you to link back to your website with keywords. Facebook, Linked In, Twitter and Instagram are some of the main social media sites that you can place infographics on. Combining this tactic with hashtags, keywords and links back to your website is an automatic way of creating a stronger online reputation while driving more traffic back to your website.

5. Information Builds Leads.

The SEO that is created from an infographic is combined with stronger leads that will come to your website. When you use an infographic to describe who you are and what you offer, it develops appeal to your target market. When they find your infographics, they are more likely to tap into your website and your offers, with a deeper understanding of who you are. This comes specifically from a professional presentation that is created from the graphics trending through the web.

Creating an online image requires strong marketing tactics and strategic techniques. If you are building your reputation, then you will want to add in infographics. This ensures that your SEO will build online while driving potential leads and traffic to your website. By calculating in the right use of the graphics, you will easily be able to multiply your online presence.