How to Boost Your Local SEO Rankings

Written by: Jason Bayless | May 14, 2015

For online businesses, you probably already know that you can target your business to the majority of the world and still see success. If you operate a local business, however, you might wonder how you can get the word out to people who will actually come in and patronize your business, such as those who are traveling to your area or who live in your community.

Many people assume that search engine optimization (SEO) is strictly for large companies and businesses that do most of their business online, but this could not be further from the truth. With local SEO, you can help ensure that your business website and profiles pop up when local people are doing searches for businesses in your area. These are a few ways that you can boost your local SEO rankings and enjoy more business.

Fill Out All Local Business Profiles
There are countless review websites and online business search websites out there, and many of them might already have profiles up for your place of business. If you have not completely filled out these profiles, however, you are not making the most out of these websites. Fill out your profiles, and add as many details about your business as possible, such as your hours of operation, your website URL and social media information, your telephone number and your address. This will give people more information when they are using these sites to look for businesses in your local area, plus the address information and other local information will make your profiles more likely to pop up in the search engine results when people are looking for similar establishments.

Use Locally-Targeted Keywords
When choosing keywords to use for your business, try to use local-based keywords. For example, a hotel in Las Vegas wouldn’t just use “hotel” or “resort” as a keyword. Instead, a better key phrase might be “hotels in Las Vegas” or even “hotels on the Las Vegas strip.” Use similar methods when choosing keywords for your place of business. Not only will you help ensure that people who are looking for local businesses will come across your website, but you will also be able to cut down on all of the competition that you have to compete with for search engine rankings.

Use Google+ to Your Advantage
Google+ offers a lot of advantages for business owners, so it’s important to focus on your Google+ profile if you want to greatly improve your local SEO rankings. Basically, your Google+ profile is sure to be one of the top things to show up in the search engine rankings when people search for your business, so take advantage of that by filling out your profile completely and sharing your blog posts, social media posts and more. Also, by working with Google+, you can help ensure that your business will show up on things like Google Maps, which can greatly improve your business and help you bring in customers who are looking for companies in your area.

Get Involved with Local Websites
No matter how large or small your community might be, there are sure to be at least a few websites that are targeted to people who live in your area. Local news websites, classified websites for people in your area and more are all great for promoting your company locally. Not only will you bring in natural traffic, or people who are on these websites and looking for companies like yours, but you will also be able to build up your backlinks and associate your company with local keywords.

Local search engine optimization is essential for all local businesses in today’s day and age. Luckily, it is easier than you probably think. If you follow these tips, you are sure to see an improvement in your local search engine rankings, which will in turn help you bring in more business.