Local SEO link building is a similar practice to other types of link building, except this variety is geo-targeted. As a local business, you want to get more traction within your nearby market, so you must establish a local mindset. To do this, you need to bring your offline relationships online to help leverage the most authoritative of links.
The Best Links for Local Success
The best links are the ones your competitors won’t get. The following tactics take advantage not of link sources that your competitors could not get, but rather ones that they likely aren’t going to go and get.
It’s important to get authority links from domains that are locally relevant. You want support from non-profits, local blogs and review sites, a university page and similar types of websites. If the location is listed in the domain, you want to get a link from it.
Getting the Target
Don’t misinterpret this as reasoning to put on your spammer cap; you should not blatantly spam any blog that has your local city listed in the domain or any topic that has something to do with your industry. The purpose is to be involved with your local community’s online presence regarding your industry and make good contributions.
To put a better perspective on it, think of this as a plan:
First, come up with a list of keywords you want to achieve along with your location. Go to Google Blog Search with this information and check for local blogs that talk about your keywords. For instance:
- inurl:location “key phrase”
- inurl:location “key phrase” comment
Look for a few resourceful blogs that you actually want to read since they have useful information for your business and industry. Read up on a few posts and comment with your own information to add, if any.
Finally, link out to different posts, like your primary domain or your Google+ Local Business page.
This one’s easier than most realize. A local business always wants to hear a review of their services, especially good ones. Chances are good that you have some favorite local businesses of your own that can turn into links. Do you have a favorite mechanic or doctor? If they have websites, you can leave them a review.
Write up a great, positive review of their services in exchange for linking to your website. Everyone in the exchange benefits from a genuine experience.
Be sure you provide positive reviews to services you actually enjoy. If you wouldn’t give them a good review for free, don’t come up with some empty words just to get yourself a link. Pick the companies you believe in, and provide testimonials to those companies only.
If any of these local businesses have a location listed in their domain, it will help the most for your local SEO strategy.
Guest blogging, in of itself, is a useful way to get relevant traffic. The benefits only increase when you’re a local writing for a local blog. To get started, you’ll employ a similar tactic as before: Make that list of location and keywords.
On Google Blog Search, look for the good blogs that talk about the topics you’re searching for. If none of them seem to accept any guest posts or seem to be specific to your industry, then just search based on location instead:
inurl:location “guest post”
Look for a few good blogs and shoot them an email offering to write. Give them great content and put the appropriate link in your byline.
If possible, it’s a good idea to try and have the full name, address and phone number of your business if permitted by the administrator. This is known as an unstructured citation, which provides some additional influence on local SEO.
Until then, be sure to link wisely and keep your strategies genuine and simple.