How To Cement Your Local SEO Footprint

Written by: Jason Bayless | September 17, 2015

Creating a rock-solid foundation regarding local search results in Google is vital for any business today, especially in this new age of mobile searches. In fact, local search visibility overall is becoming more important as local searches in Google gain momentum. Your potential customer may be searching for you while at home on their desktop computer or on their smartphone while they’re on the go. Google has now confirmed that mobile search has now officially surpassed desktop with regards to its search engine.

Basically, Google users who are looking for your business are doing so while mobile. This makes it more important than ever to cement your local SEO footprint regarding your business in the search engine results completely and consistently.

Incorrect representations of your online business are readily seen by the public unless you make the effort to correct them. You could potentially lose business over something like an incorrect or missing phone number. Therefore, consider the following steps in order to solidify your online presence and seal your SEO footprint.

1. Use ‘Google My Business’ to claim your local business listing.

If your business or company is listed but not officially claimed by a formal representative from your business, it’s best to follow the directions Google offers in order to claim and then verify your business listing.

In doing so, you’ll have the chance to confirm the listed information they have for you and proceed to make any changes or corrections if necessary. Also, be mindful of Google’s guidelines regarding your local business listing so that any corrections or updates you make can be quickly approved.

2. Be sure to claim any other of your listings.

Once you confirm that your local information in Google is accurate and also officially claimed through Google My Business, you may think you’re done. But, if you’ve ever ran a search for a certain business in your local area, you’ve probably noticed that Google will not just rely on your verified information. As you can see, some listings additionally highlight other links to key reviews on other websites as well.

3. Regularly manage your local business listing.

The precise way in which your local business data appears as well as what information is accepted and even how it’s formatted will inevitably change over time. Therefore, less important directory listings that don’t even exist right now may someday become very important.

Overall, it’s crucial that you find a good way to both monitor and manage your Google My Business listing in addition to all other sites that contain accurate data concerning your business as well. Also, you need to discover which new marketing tools relate to you and how they can benefit you. Your overall success regarding your online visibility may rely on making a key effort to stay well-informed. How are you going to do all this and still have the time and energy to run your own business?

It’s imperative that you find a good solution that involves using software tools for monitoring and management, especially for local businesses. Also, you need a viable solution that involves a good support system in order to guide you every step of the way as well as services that can help you successfully grow even when it doesn’t seem manageable.

4. Make your website mobile-friendly.

These days, it’s crucial that your desktop website is also 100 percent mobile-friendly. Google conveniently created a testing tool to check for mobile-friendliness. Using this key tool will let you know if any page on your website needs to be updated in order to perform better on a mobile level. Register with ‘Google Search Console’ and simply access the report for mobile usability regarding your website.

Google Your Own Business to Check Your SEO Footprint

Keep in mind that four out of every five individuals use search engines in order to locate a local business. Therefore, the online visibility of your business is enormously dependent on where it’s ranking in Google. In spite of this, less than 40 percent of all local businesses have actually claimed their local business listing on Google, which means you have a great opportunity to pull out ahead of your competition and therefore seal your SEO footprint.