How to Clean Up Local SEO Mistakes

Written by: Jason Bayless | May 02, 2015

Local SEO is all about making significant, small changes to various areas of your website. When analyzing each one, these subtle changes may only seem like tiny improvements. However, when combined together with other key optimizations, they’ll have a strong impact on your target audience and general performance in the organic search results, which is where your users will ultimately find you.

Here are some common local SEO mistakes that you can clean up in order to rank higher in the search engines and gain more traffic to your site.

1. Poor Keyword Choices

Even if you optimize every other area of your local SEO marketing strategy, picking poor keywords is just setting you up to fail. When choosing your specific terms, it’s important to find the perfect balance of intent, traffic, and level of competition. Keywords are extremely important since they’re the terms that individuals search for in order to reach your site. Long tail keywords are the ideal place to begin your search.

2. Not Using Local SEO

Local SEO is a useful way for people to use search. Over the last few years, Google has shown local search results for a variety of non-localized keywords. Also, several local searches are performed on mobile devices by individuals who want to make a purchase very soon. Therefore, if you have more than one location for your business, it’s vital to generate a listing for each one. Although it will take a bit more work overall, it will be much easier for your potential customers to process your business information.

3. Overlooking Personalization

Through advances like email marketing and real-time customization on websites, marketers are better able to target and develop a more meaningful overall user experience. Most people are tired of being bombarded with overused generic content. If something has your name on it, people are naturally more inspired to open it. Consider sending out personalized emails each month to your customers, especially on their birthdays, to let them in on any special discounts you’re offering and other important information you want them to know about.

4. Not Properly Using Social Media

Social media marketing is one of the best tools to utilize for your marketing strategies and campaigns. With today’s ability to ‘like’ and ‘follow’, guests can follow the pages they’re most interested in and only view the content that they like. The more the like, the more they’ll see.

Managing social media is a big responsibility for any business. By incorporating industry standards, businesses can continuously create and offer fresh content through various social media channels and blogging that can actively help their users as well as boost their brand. Sharing content from other industry-associated organizations, checking news feeds, and paying attention to current business trends and tactics, is all a part of good social media management.

5. Not Adding Enough Fresh Content

When it comes to sharing on social media, it’s crucial to not only share the opinions of others in your specific industry, but to also share your own opinions by continuously creating fresh content. What is your brand all about? What do you specialize in? Keep talking about it through new ideas and content. Wisely use all the capabilities and tools that are available to you. What specific tools can you use to create good communication and forge meaningful relationships?

6. Failure to Optimize Good Navigation

When people land on your website, they expect to easily navigate, especially on their mobile devices or smartphones. If you lack a clear and obvious hierarchy on your site, Google doesn’t have a clue what information is the most important for your readers on your site. If users can’t determine what you’re offering, find your contact information or where you’re located, they’ll quickly leave your site and seek the information they need elsewhere. Clean up your hierarchy and Google will reward you by ranking you higher.

Incorporating good SEO management and optimizing your marketing strategy is a continuous project that requires doing your homework and taking risks in order to attract your target audience and achieve success.