How To Do Local SEO – 3 Quick Tips For Small Businesses

Written by: Jason Bayless | September 16, 2017

“As a small business owner, the one thing you can never have enough of is time. Unfortunately, you’ll be pulled in many directions at once – and things like SEO can often fall by the wayside. If you are willing to put in a little work, though, there are some quick tips that can allow you to improve your search ranking without cutting into your precious free time. These tips are easy to follow, but they can make a huge impact.

Look at Your Competition

Not sure where you need to do next to make your page better? Take some time to look at the page that ranks above your own and figure out what they’re doing. There’s no rule that says you can’t copy what your neighbors are doing, and most of the time this is the best way to make sure that you’re getting the most out of your SEO efforts. If you can’t afford to hire an SEO expert to make sure you’re doing everything right, your best option is often going to be looking at other sites for inspiration.

It’s a good idea to do this after you’ve done some of the basic site tweaking on your own. You want to copy what’s helpful, but not everything on another site. Even a well-ranked site can make mistakes, so your goal should be to copy what works and improve upon it with your own work.

Make Your Business Easier to Find

One of the most important aspects of local SEO is making your business easier to find. Unfortunately, many businesses are so busy trying to make sure they get information out that they forget to put basic contact details on their page. If you want to see a huge difference in your visitor numbers, make sure that you add your business’ phone number, e-mail address, and address to your main page. You should also make sure to add your basic contact information to every subsequent page on your website. This will help more potential customers to find your business.

You should also make sure you claim your Google My Business listing. This free service will place contact info on a Google search page, making it even easier for your business to be found. It only takes a few moments to claim to listing, but it makes a huge difference in your business’ visibility.

Rely On Your Customers

As a local business, it’s going to be difficult for you to compete with the bigger names on the internet. As such, you’ll need to leverage the one thing they don’t have – your customers. Make sure that you give them a voice on your website and they’ll help you to promote your business for free. A small comments section is not only a good way to allow customers to interact, but a great way for you to make sure those looking for reviews stay on your site.

It’s also a good idea to keep your social media presence connected to your site. Use social promotions that allow your customers to advertise for you and make sure that your accounts always link back to your site. With a little work, you’ll be able to use your social media to help with your local SEO.

Not everything in SEO has to take a long time. Follow the three tips above to improve your visitor numbers and search rank without spending hours in front of the computer. When you are able to get the basics of SEO accomplished, you can spend more time figuring out how to market your company effectively in a competitive online space.”