But a local SEO strategy is much different than a strategy for a national company. Because your target audience is only in a specific area, you need to show Google and other search engines that you are doing business in that location. To do this, you need to implement a few unique strategies.
If you’re ready to dominate local SEO, here are a few things you need to do.
1. Claim your Google My Business page.
Google is the most popular search engine, so most potential customers are going to turn to Google to get information about your business or the service you provide. If you are not doing everything you can to appear at the top of a Google search, you could be handing your business right to your competition.
To comply with Google, establish your Google My Business page. Because Google wants to keep searchers on their page as long as possible, Google My Business allows you to share your business information with searchers without them even clicking on your website. This makes it easier for searchers to find the information they need to choose if you’re the right business for them.
2. Be mobile friendly.
Many local searches, or “near me” searches, are done on mobile devices. Interested customers may already be out shopping when they decide that they need your business services, meaning they will turn to their smartphones to do a search.
Having a mobile friendly website makes it easy for visitors to view your content from a mobile device. A fully responsive web design will also improve your SEO strategy, pushing your company name further to the top of a relevant search results list.
When Google or another search engine is determining who they are going to put at the top of their search results list, they’re going to look at the past experiences of customers and clients. By browsing through the reviews left behind by past customers, Google will attempt to decide whether or not you’re providing a quality service. If you have dozens of positive reviews, you will get an SEO boost.
To get more reviews from your customers, be sure you’re always providing customer service that is worthy of talking about. Simply asking customers to leave something positive on Yelp, Travel Advisor, Google My Business, or Facebook is another great way to get more positive online reviews.
4. Use local keywords.
Keywords are one of the major building blocks of any SEO strategy. But when you’re creating a local strategy, those keywords need to be specific to your area or the area that you serve. Using local keywords in your titles, headers, and meta descriptions are all great ways to improve your SEO ranking.
If you serve multiple areas, cities, or towns, be sure you’re creating unique pages for each area. Each page should include a specific location.
5. Make sure NAP information is consistent.
The use of online directories and platforms is crucial for a local business, but if the information is not consistent, search engines may not identify it as the same business. Your NAP information, which includes your name, address, and phone number must be the same on each platform.
Check all your listings and posts to ensure that your NAP information is exactly the same, especially if you have recently moved your business or gotten a new phone number. This includes abbreviations.
With the right approach, your company can dominate your local SEO and see more business. These five tips are a great place to get started.