For a new and growing business, one of the best ways to reach the most amount of potential customers is through Local Search Engine Optimization or Local SEO. Local SEO will allow you to promote your products and services to customers that are located in your area and are actively looking for similar products or services. While it can be an effective form of marketing and advertising, you need to ensure that you entrust the right firm to help you establish your ad campaign. When you are looking to hire a Local SEO firm, there are several factors that should be considered.
When looking for a Local SEO provider, the first factor to consider is the firm’s experience. While Local SEO is still a growing practice that has not been in use for very long, it is important that you hire a firm that has been in business for at least a few years. Firms that have not been in business very long do not yet have the experience to prove that they are able to quickly change their strategy to cope with changes in the major search engine and social networking site algorithms.
Evidence of Success
Another factor to consider when hiring a Local SEO firm is their evidence of success and track record. Any SEO firm that has a successful track record should have the evidence and case studies necessary to prove that they have continued to provide successful results to customers. A case study should include specific data including the client name, average sales and website visits before they started using the SEO service, and similar results afterward. Much of this data could also be verified on your end before making a decision.
Another factor to consider is what the SEO firm will need you to do to allow the campaign to be successful. Building and maintaining a website that will continue to be full of quality data and stay high on the search engine results is hard to do. While some of the larger firms may have the capability to handle all of these tasks, others may require you to handle some on your end. This could require you to hire additional staff members or for you to dedicate more hours to web development. In either case, it is important that you have a full recognition of what your responsibilities will be in order for the process to be successful and for you to get your money’s worth out of the service.
While getting evidence of the track record of the firm is important, you should also spend some time to get customer reviews. Some of the larger SEO firms will have reliable customer reviews online, but some of the smaller firms may not have as many postings. In these situations, it would be a good idea to reach out to current and former clients to get a sense of their overall level of satisfaction. You should focus on the overall happiness of the client, the reputation of customer service, and the overall effectiveness and benefit that was received.
While using the services provided by a Local SEO firm are important, it is also important that you have the ability to understand the costs associated with the service. Local SEO firms should be able to provide you with a detailed list of costs that will be incurred and what the final cost estimate will be. These costs can include initial changes and enhancements to your web page and can also include maintenance changes that allow the firm to continue to enhance your website going forward.