How To Increase Local SEO Rankings

Written by: Jason Bayless | April 14, 2015

Google’s search engine and algorithm uses a number of methods to decide which pages are ranked high in the results. Most everyone knows that Google’s exact formula is top secret. However, there are always a couple of things you can do in order to boost your position in the search engines. The actual term for this process is called SEO, or Search Engine Optimization.

The following tips may or may not make your site or blog appear in the number one spot in the list, but they will in fact help you move up. No matter what you do, it’s important to ensure your site is enticing to your visitors and that you’re offering valuable, helpful information. If you’re creating a spammy site, Google will eventually catch on and drop your site in the rankings like a hot potato.

It’s best to ignore websites that offer to submit your site to tens of hundreds of search engines. These are ‘black hat’ SEO tactics that are a complete waste of time and can hurt your website ranking in the end.

Work on the following areas to improve your site’s ranking in the search engines.

1. Keyword Phrases

The keyword phrase is the word or words that someone types into a search engine in order to find relative content about that particular subject. Therefore, those keywords should appear somewhere in your content so people can find it. However, don’t overdo it so you won’t appear spammy. Remember, the most important thing is to speak clearly to your readers using good content and grammar. Write the content as if you were talking to an old friend.

Also, try to make each page about just one subject for the sake of simplicity. Usually, it’s best to stick with only one keyword phrase per page as well. Good, clear writing is both easier to read and easier to search. It’s okay to write really long, detailed articles on certain subjects if necessary.

2. Give Each Page a Specific Name

Give each of your pages a descriptive name along with the title attribute since Google typically displays search engine results as a link with the title of the Web page. A link that’s called ‘untitled’ lacks professionalism and virtually no one will click on it. Where appropriate, use the keyword phrase in the title if possible.

3. Density

One of the main things that Google looks for when cataloging pages is the overall density of the keyword. In other words, how many times does the keyword appear on the page? It’s crucial to use natural keyword phrases since too many keywords on the same page is a red flag and Google will punish you for it. In fact, it could potentially get your site banned altogether.

4. Links

Another key factor in the way Google ranks your site is through hyperlinks. Google checks both the incoming and outgoing links on your website. Google checks the specific words you use in your links in order to determine what your content is all about on the page. Use the links on your pages as way to highlight your keywords.

Links are another key area where it’s best not to overdo it. Too many links makes a page look spammy. Also, the incoming links from other sites to your site are used to determine your page rank as well.

5. Clean, Uncluttered, Simple Designs Rank High

Clean, well-organized pages that are very simple in nature often rank high in the search engines. Google likes sites that are free of too many distracting graphics and wild colors. If you design your site well, a big part of the SEO will take care of itself.

6. Social Networking

Many people use a variety of social networking sites in order to promote their site. However, it’s not exactly clear how much it will literally affect your SEO. It’s likely that Google+ will have a strong impact on your ranking. Overall, you may discover that a big chunk of your traffic actually comes from social networking sites. Therefore, make sure all your content is social friendly as well as useful for your audience.