If you want to improve your local search rankings this year, these are some of the most important strategies to follow:
1. Gather High-Quality Backlinks:
Backlinks are an important part of your local search engine optimization strategy. Ensure that you have backlinks from pages that are relevant to your region. Always make sure that your backlinks come from websites that are reputable. Backlinks from websites that aren’t credible could reduce your search rankings.
2. Include Your Location’s Name In Keywords:
Your keywords should include multiple forms of your location’s name. Make sure that these keywords appear on all relevant landing pages as well as your homepage.
3. Use Landing Pages:
If there are several neighborhoods or cities where you offer your services, have a landing page for each of them. These landing pages should discuss the services that you offer to residents in these regions.
4. Keep Your Content Engaging:
Google keeps close track of how much time people spend on websites, and they rank pages significantly higher if visitors tend to spend a lot of time on a page. Here are some ways that you can keep people on your website longer:
- Break up content with headlines.
- Include questions in headlines.
- Make sure that your content is organized well.
5. Pay Close Attention To The Keyword Density:
Different search engines have their own maximum limits of keyword density, but keyword stuffing is never a good idea. It is important to make sure that at least 1-3% of your website is keywords. If your website is less than 1% keywords, your site will get a small amount of traffic. If you have more than 3% keywords, your website is at risk of getting pulled from the search results.
However, you should never repeat the same keywords too many times. Instead, you should always have a long list of keywords.
6. Choose Effective Keywords:
While you want to have a long list of keywords, you should never choose keywords randomly. Make sure that all of your keywords are chosen carefully and are relevant to the content of your website. You should always use long tail keywords whenever it’s possible.
7. Write A Meta Description:
A meta description is a 150-160 character description of the content of your website. The meta description should be as compelling to readers as possible. It should be designed to draw in traffic from the search results.