How to Link Build for Local SEO

Written by: Jason Bayless | May 07, 2015

If you want to succeed at local search engine optimization, one of the main things that you will have to do is create a strong backlink profile. This means that other websites need to be linking to your site in order for you to succeed with your SEO efforts. Although this might seem difficult, especially for a local business, there are plenty of options. Follow these tips, and you should be well on your way to building a strong backlink profile for your local website.

Use Social Media to Your Advantage

First of all, it’s important to get on board with social media. Nowadays, social media posts are starting to show up in the search engine rankings, which can help your website bring in traffic. Plus, since many social media profiles are tied to your local community, such as if you post on your own local website, in a local group for the public or on a local media site for another business, news station or other entity, then you can help bring in local traffic. Basically, building links to your website and social media profiles on social media is an excellent way to bring in both natural and search engine links.

Look for Local News Websites

There are probably local news websites on the World Wide Web that are dedicated to providing people in your area with all of the local news. Find these websites, and contact the site administrators to ask about posting an advertisement, link or blog post with a link back to your site. You might assume that you’ll have a hard time doing so, but many local news sites are delighted to help promote local companies.

Participate in Online Communities for Your Local Area

Look online for online communities that are targeted for people who live in your city or state. You might find online groups on social media sites, forums and other options. Basically, you will want to become as active as possible on these sites. This will help you make friends in the community and establish yourself as an expert in your industry. Then, you can share your links, such as to your website and to your social media pages, as a way of building local backlinks. Not only will this help you boost your search engine rankings over time, but you might be surprised by the many people from these online communities who will check out your website.

Use Locally-Based Keywords

You have probably heard of keyword research tools. These tools are designed to help you figure out the best keywords to use to promote your website. Basically, you should look for keywords that don’t have a competition but that do have a relatively high number of people looking for them.

As someone who is working on link building for local search engine optimization, you are going to need to take things one step farther by looking for keywords that are related to your local area. For example, you may want to use the keywords that you find with an addition of your city or state’s name. Then, when linking to your website from other sources, you should try using these keywords as the link text. This will help you establish your company and website as a local one rather than a national or worldwide site or business.

As you can see, link building for local search engine optimization can take a lot of work and careful planning. If you follow these tips for promoting your content, however, you’re sure to find that these methods can help you build a strong backlink profile for your company. In time, this will pay off and can help provide you with more traffic and more business.