How to Optimize for Seasonal Local SEO Keywords

Written by: Jason Bayless | July 13, 2017

It is common for a business to want to offer various products at different times. In other cases, a business may thrive during certain times of the year. No matter the reason, planning for seasonal local SEO is very important. This preparation will likely put you miles ahead of the competition. However, it is easy for business owners to wonder how to handle this sort of task. Here are some tips on how to optimize for seasonal local SEO keywords.

The first tip is to start preparing for seasonal keywords early. One mistake that inexperienced marketers can make is to not prepare. If a business thrives in the summer, they won’t want to start building links in July. Some say that there is no better time than the present for situations like these. Start with the current season and prepare a keyword strategy for the upcoming months. You’ll want to start building links to seasonal keyword pages as soon as possible. In addition, new pages will ensure that your business is creating fresh content. Having weekly generated content is a great way to increase your local SEO rankings.

The second tip is to find what keywords you will want to go after. For instance, a corn dog stand may want their website to rank for keywords involving warmer seasons. This business may want to rank for fun summer ideas or things to do in the summer. Making a new page that has summer-related terms in it could create big searches in the upcoming months. However, you don’t want to go overboard when including seasonal terms. It is generally accepted that these keywords make up about 0.1-2 percent of your entire text. It is important to ensure that seasonal keywords you want are not too competitive. Finding the right competition level is essential for an effective local SEO campaign.

The third tip is to prepare pages for these keywords, once you have them. You can easily create pages for all seasons you want in a day or a weeks time. Having seasonal pages created right away could mean you start ranking early. Having a top spot for a seasonal keyword before the season starts is a great feeling. It is likely you will be miles ahead of the scrambling competition. Be prepared to spend a few months building a page and backlinks. You will want to prepare at least a few months in advance for any new keyword. However, you could find that pages made in advance rank well all year.

The fourth tip for ranking well for seasonal keywords is to visit websites of the competition. Doing a local search for the industry you are in will bring up competitors. You might find that there are seasonal keywords your competition is using. It is always advised that you find your own keywords, giving you a unique advantage. However, there are times when you must find other sources of inspiration for your keywords. You never want to directly copy on page content of your competition. Search engines value unique content that is not copied.

In closing, there are many ways a website can optimize for local seasonal keywords. The first tip is to not expect instant results. Be prepared to start working now for terms you will rank for in the upcoming months. Next, ensure you prepare a list of relevant keywords. Creating pages for seasonal keywords that are optimized is a must. Lastly, if you get stuck, look at websites of your competition. Competitors could have prominent keywords that your business hasn’t thought of.