How to Optimize Your Facebook Page for Local SEO

Written by: Jason Bayless | July 15, 2017

To start with, what does it mean to use Facebook for local SEO? Facebook is a way to discover new things based on social recommendations. Facebook is where we share and consume content within the family and between friends. Remember, Facebook is not a search engine in the traditional sense. Therefore, when you’re trying to figure out how to be registered on Facebook think of it as different from something like Google.

As a result, we’re a long way from the SEO mechanics on Google where users come with a “”search intent.”” Whether that intent is compare products, to learn about a topic, or buy a product. By filling in the category and description, by adding precise details, and keywords, and by taking advantage of all the fields offered in the “”About”” section of Facebook, you will give your customers info that will be shown to people searching for you in the results pages. According to Facebook, filling out the information on your Facebook page has an impact on its credibility and on ranking.

There are currently a few main content discovery avenues on Facebook. These are opportunities for brands to be found and to gain visibility. These include the Facebook search engine, the Facebook News Feed, the search engine accessible on mobile to find nearby places, Facebook’s directories that list professional services and an alert that alerts users on their mobile to the presence of an interesting place when they pass by.

Addresses, business hours, and phone numbers allow people to “”check-in.”” If a customer does a “check-in” that means that they let everyone know on Facebook that they have come to your premises or to your store. It also means they might possibly leave a note and a comment.

Facebook has launched its professional directory to find craftsmen and businesses near you based on the check-ins and ratings obtained from the company’s Facebook pages. It also uses a user’s proximity to a company. That makes it essential to update your page so users will find it both on mobile devices and computers.

The page engagement rate is a quality criterion for Facebook. That means the subscriber to visitor ratio, the number of subscribers, the number of likes, shares on your posts, the comments and rate of returns on a page all influence your rank. The use of personalized page names on Facebook also makes it easier to find and post a simple link on your site to your Facebook page. Therefore, be sure to reserve your custom page name.

A professional page will make people want to subscribe. Therefore, fill in your profile and add a cover photo. Adding more info for pages of auditoriums, restaurants, theaters, concert halls, hotels, bars or activity pages are a proven way of positioning your page first. The number of likes, the variety of posts and their keywords are additional indicators that Facebook uses when it chooses to rank a Facebook page first.

Place Tips is a new feature that will allow you to receive alerts in your News Feed when you pass near an interesting place. The feature even allows you to activate a tip when a customer goes into a specific area of your store by installing a “”Beacon”” offered by Facebook. Place Tips may include places like parks, museums, or a monument and also a restaurant or a shop.

Some of these features are not yet fully implemented. However, they will be pushed more and more by Facebook. Therefore, you need to no longer think about your Facebook page solely for its virtues in terms of communication but also in terms of local SEO.