What is Your Goal?
This question should stay at the forefront of your mind as you organize your local SEO campaign. It is the key, in fact, to staying organized when you’re doing local SEO. Knowing the goal you hope to reach helps you stay on point. For example, if you live in Milwaukee and you’re a local dentist, you’ll want to use keywords like “Milwaukee dentists” or “Milwaukee dental offices” as your keywords. This may seem obvious, but any keywords or keyword phrases that you use need to be related to these words only.
Additionally, your local SEO plan should rely on specifics, according to Moz.com. It’s one thing to have a website that gets traffic. It’s another thing to have traffic that converts to sales. Sales can be broadly defined, depending upon your goal. It can be the exchange of money for goods or services, but it can also mean getting people to sign up for your website.
For your local SEO to be organized, you need to know what your specific goal. General goals allow you to stray off track and take on projects that won’t move you forward in your business.
Set Deadlines and Write Your Goals Down
Once you know the specifics of your goals, you need to write them down and then set deadlines for them. Otherwise, your local SEO campaign won’t get off the ground. Written goals serve as daily reminders of what your most important tasks should be.
To that end, Monster.com advises that you keep track of your deadlines. Here are some examples of how this might look as you’re organizing your local SEO. For example, if you’re blogging to get more local traffic, create specific goals that speak to this.
Your goals might look something like this:
- Write one blog post a week to be completed by Friday afternoon.
- Post SEO-rich blog post on the blog on Monday.
- Share your blog posts on social media, using local hashtags.
This is a simple example, but it’s very specific. More importantly, if you know that your most primary goal is building traffic to your website, then writing a blog post or some other activity that helps you accomplish this goal should take precedence over tasks like cleaning out your desk or taking on projects that don’t directly relate to this. Writing your goals down and setting deadlines for them keeps you organized.
Where to Begin
Good local SEO starts long before you start posting on your website. Sometimes your organizing efforts start with getting organized. That means you need to use tools like the Google Keyword Planner to find the right keywords as well as some keywords related to those. Write down the keywords that best fit your business and which you think you could rank for.
Going back to the example of “Milwaukee dentists,” you might find that this keyword phrase isn’t the best one for you. If other more established local websites have ranked for this term, it might be in your best interest to get really specific and use “Milwaukee dentists” as a secondary keyword and instead go for a Milwaukee suburb like River Hills or Whitefish Bay if that’s where your office is located.
Once you have your list, then you’ll create a roll-out plan for your SEO based upon your goals. Again, a list and a deadline will keep you on track and should be set up ahead of time. Additionally, you’ll want to put your goals on a company calendar where everyone can see them.
Get the Team Involved
You’ll want to organize your SEO roll out in terms of tasks, meaning everyone on your team should know what they need to do to support the overall goal. Web designers should do their part to make the website local-SEO friendly. Your writers should write blog post using your list of keywords, and your social media specialists should know how their work relates to the overall goal. Make lists for each department to keep this part running smoothly.
Keeping your local SEO efforts organized in some respects is just like any other task you need to organize: You need to know what your goals are ahead of time. Once you know them, a written list and plan keeps you from straying off the path. It’s the act of straying off task that tends to throw local SEO campaigns off track.