How to Test Local SEO Strategies

Written by: Jason Bayless | April 12, 2018

Here are some ways to test local SEO strategies. To provide an example, you may use content marketing and SERP (Search Engine Results Pages) analysis. Therefore, you would analyze the competition to define the optimal length of content and also look at the referencing domains. The referencing domains are the number of different domain names making at least one link to a page.

You are de facto in global competition with the actors who propose the same content as you in your category, and on the content side, you may be still very far from the top to emerge in this competitive context. Therefore, these sound SEO practices will help you integrate your SEO strategy. Now that the presentations are made let’s focus on the best SEO practices for an effective SEO strategy.

Look at all the links that point to your website, articles that speak about you, visitors from social networks, etc. Also look at the overall popularity of your website on the web. Use tools that allow you to look at a keyword and obtain the list of content that has been most shared on social networks, and this will be shown in a visual. Following this analysis, the idea is to do much better concerning the depth of subject, length, titles or illustrations.

Also noteworthy, your first competitor may have more referring domains pointing to its content, which considerably benefits it. The more qualitative your content is, the more likely you will be noticed and valued. If you use these tips you will be satisfied with the road traveled, the training and the skills acquired.

With the rise of local research, it is essential to adapt your SEO strategy in the local market if you have a physical point of sale. Video content has become a must to add value to your editorial content, and it’s a little icing on the cake for SEO. You should also start using Linux to manage your servers.

The semantic study is an essential step to create an editorial line. To carry out a semantic comparison, the first step is to analyze the keywords using specialized tools, then examine the most common questions related to the subject of choice. This encourages Google’s robots to go back to your site more often and to define you as a relevant player in your industry.

The structure of your website is an essential element of your SEO strategy and your SEO behavior. The SEO criteria according to Google’s search quality senior strategist at Google, the primary measures favoring a good ranking are the volume of links pointing to your domain (quantity and quality) and the amount of content (quantity and quality). Remember to include in the list of keywords your content, the city or even places known nearby.

To set up an effective SEO strategy, you need to understand your targets, which means understanding the types of business prospects. Find keywords based on a given theme with monthly search and competition indexes. Another interesting point, answering questions (most often starting with the words ” what,” how,” when,” etc.) by creating specific content increases your chances of showing your site on the top position on Google. Google has announced that half of the consumers visit the desired point of sale on their mobile on the same day as a purchase. Therefore, the local SEO is always more powerful.

The more qualitative and exclusive your content is, the more interested your audience will be. Analyze your site and those of competitors. Analyze the structure of your pages, the structure of your links and even the structure of your keywords on which they are optimized and which bring them traffic. Remember, the arrangement of your pages in a site, their relationships and the general sitemap have an impact on the SEO of each of your pages.