When it comes to SEO, many people erroneously think that SEO is its own animal entirely, disconnected from PR and other marketing efforts. This could not be further from the truth. Smart marketers understand that for SEO to truly flourish, it’s essential that PR techniques are combined with optimization efforts. This can seem like a complicated undertaking to those who are new to the concept of combining SEO and PR efforts. However, once you understand why these two disciplines can work so symbiotically, mixing the two becomes a breeze. Here’s how you can use PR to boost your SEO efforts.
Inject Any and All Texts With Optimized Keywords
Most web marketers make the mistake of only injecting keywords into designated blog posts. This would be like a grocery store only keeping its produce section in order and neglecting to tend to the other aisles. You have a huge scope of marketing tools and platforms in which you can utilize SEO. To really bolster your SEO campaign with PR, it’s essential that you make use of press releases that contain key words and phrases. This is especially important for local and niche businesses, as their localized search terms can truly thrive and reach the top of search engine listings when included in strategically timed press releases. If you aren’t mixing press releases with keyword optimization, you’re missing out on one of the simplest and most effective ways to drive traffic to your domain.
Keeping Your Blog Current
There is much to be said about creating content that is evergreen and relevant no matter when it is read. However, in an effort to create timeless blog posts that can remain in your sidebar and generate page views over and over again throughout the years, many bloggers fail to use the PR technique of hopping aboard current trends. In addition to creating evergreen content – which, of course, should be a priority – try to create content that is relevant to current events and trending news topics. The best PR people understand that trends are umbrella opportunities for a wide array of brands and products to be noticed. If you’re not taking advantage of this, then you’re losing scores of potential page views.
Follow The PR Schedule
Great PR people never have a weekend off. This isn’t because they are such workaholics, but rather because they understand that big releases are best launched on Fridays and monitored over the weekend. The weekend is when most people are consuming media and ready to break out the wallets. When it comes to big, exciting releases, Friday should always be your day of choice. Like a good PR person, stay on deck for the rest of the weekend, actively updating social media and monitoring page trends. The weekend is sacrosanct in the PR world; there’s no reason you shouldn’t take the same approach when it comes to SEO.
Sacrifice Bad SEO For Good PR
Never utilize an SEO tactic that would reflect your brand in a negative light. If you’ve found a bulky keyword that would render your text nonsensical and unreadable, then it simply isn’t worth incorporating, no matter what the potential you think it might have based on analytics. In the PR world, the biggest priority is to keep the brand in a positive light. You should always consider that when making SEO choices.
PR and SEO go together beautifully and it’s a shame that more marketers don’t realize this. The best web brands will always be the ones that combine their PR and SEO to create one fluid and effective promotional campaign.