How to Win at Local SEO

Written by: Jason Bayless | April 16, 2015

If you run a local business and want to promote it online, you probably understand the importance of search engine optimization. However, with a lot of competition out there, it can be tough to truly excel when promoting your website for search engines. Luckily, if you follow these tips, you’re sure to find your website near the top of the search engine rankings. Then, in time, you might be surprised by the increase that you can see in traffic and overall business.

Understand the Importance of High-Quality Content

First and foremost, anyone who is interested in building a strong search engine optimization campaign should understand the importance of high-quality written content. Nowadays, writing good content and posting it on your website is critical if you want your website to succeed. Not only will doing so help you improve your search engine rankings, but it will also help you keep people on your website once they discover it.

When writing content for your site, don’t stuff it with too many keywords. Also, don’t turn your content into a long, rambling advertisement that is constantly pushing readers to buy your products or pay for your services. It’s okay to add in a few plugs here and there, but for the most part, your content should be focused on providing information or entertaining your audience. Once your SEO campaign takes off, you’re sure to start getting more business anyway, even without putting in too many ads.

Choose the Right Keywords

One of the most important parts of promoting your website for local search engine traffic is to choose the right keywords. Along with using a keyword research tool to find keywords that are related to your products and services, you should also come up with keywords and key phrases that are related to your local area. This can be beneficial for a couple of reasons; first of all, you will have the chance to climb the search engine rankings without having to fight as much competition. Secondly, you will be ensured that the people who stumble across your site on the major search engines will be looking for products, services and businesses in your local area. This can help you enjoy a higher conversion rate.

Use Local Websites to Your Advantage

If your community is like many, there are probably local websites online that are catered to people who live in your area. For example, there might be local news websites or websites that talk about the things that are going on in your area. If possible, try to get links put on these sites; you can ask the administrator to put your link up, you can purchase an ad or you can ask about posting a blog post or article with a link to your website. Believe it or not, many local website owners are more than happy to oblige, as long as you aren’t a direct competitor with the person who operates the site. Not only will you help boost your search engine rankings by building these types of backlinks, but it’s also a great way to raise awareness of what you have to offer to the people who live in your community.

Get Involved in Social Media and Online Communities

Don’t forget about using social media as a component of your local SEO campaign. By building your own social media profiles and posting on local social media, you can build natural links that will also help with search engine optimization. This is also a great way to get to know people in your community.

As you can see, there are a few tips and tricks that you can use to really win at local search engine optimization. If you remember these tips, you might be surprised by how well your SEO campaign can take off and just how much your business can benefit from it.