How To Write Local SEO Content

Written by: Jason Bayless | August 25, 2015

Good content is a crucial component to any SEO (search engine optimization) strategy since it helps the search engines differentiate your website as both relevant and informative regarding the keywords you’re striving for. But, good SEO content must be appealing and readable to the people that visit your website. Here are some important copywriting tips regarding SEO that will please your audience as well as the search engines.

1. Incorporate your prime keywords.

The idea is to rank for specific keywords. Therefore, you have to put them in your content but in a way that sounds natural. Ideally, each of your content pages should revolve around certain related keywords. Do not try to optimize one webpage for more than 4-6 keywords at most. Why? It’s virtually impossible to write content for or accurately optimize keywords and still maintain the overall value and integrity of a page. Your ultimate goal is to create targeted pages with extremely pertinent content.

In fact, your content must be 100 percent relevant to your keywords and, more importantly, help or entertain your audience. Simply writing filler words with targeted keywords randomly scattered throughout the page doesn’t offer any value to your audience and will almost certainly decrease your sales and page views. Trying to trick the search engines into ranking high for keywords makes you look like a ‘black hat’ marketer rather than an honest online entrepreneur.

When it comes to KWD (keyword density), everyone seems to have a strong difference of opinion. However, the general consensus lies somewhere between 3-5 percent. If a page contains more than 5 percent, the page starts to look like spam in the eyes of the search engines.

2. Be aware of cross linking and relevancy.

Although every SEO content page revolves around a particular theme and keywords, it’s critical to retain a general theme between all your pages. The primary keywords on other pages on your website need to also be included in each page in order to facilitate cross linking. This is relatively easy for a smaller site with only five or six pages. Simply incorporate the primary keywords of each page into the other pages and then link each keyword to its own page. For sites that contain 20 pages or more, you’ll likely need to divide the pages and link them to one another in somewhat smaller groups.

3. Use visual-friendly formatting.

Studies reveal that the majority of online consumers quickly scan a webpage for relevant information regarding their interests. If they can’t find what they’re looking for within a minute or two, they will quickly leave the site. Virtually everyone who spends anytime at all on the Internet does this. If you reach a page and see one big wall of text, chances are you’ll quickly backspace off that page. Therefore, formatting is a crucial aspect to writing good SEO content. There are a number of techniques you can use to make your content easier to read and more visually appealing for your readers, some of which include the following:

• Subtitles
• Headlines
• Numbered lists
• Bulleted lists
• Bolded or italicized words
• Centering or blocking off key chunks of important text

4. Include a call to action at the end.

After your visitors read your interesting information, sales pitch or statistics, give them a clear and direct call to action. Whether it’s a link to more relevant information, a link to another contact page, or a number to call, your SEO copywriting needs to always contain some kind of call to action near the end of the page.

5. Always check your work for proper grammar and spelling errors.

It’s critical that you check your work once you’re finished writing. Although spell check is a handy tool, it’s not always 100 percent accurate. Sometimes it will use the wrong form of a certain word. Professional copywriters always check their work for errors, and then check it again.

SEO strategies and good content work together in order to create a professional-looking, successful website. Always use high-quality techniques to ensure your site receives high traffic and search engine rankings.