How Your Keywords Placement Will Impact Local SEO

Written by: Jason Bayless | November 07, 2017

The power of local search is always growing. With this in mind, Google now focuses on search results associated with a specific geographic area. A majority of consumers use local searches to find local products and services.

Therefore, you are probably wondering how you may benefit from the search engine leader’s search results. And how to proceed to quickly appear on top of the local results. The first step is to create an account in Google My Business. This platform centralizes all of Google’s associated services. This is where all the info for each of Google’s associated services may be referenced.

It’s simple and free. The local information provided is then visible in Google Maps, Google’s search results, and Google+. What is much more important, on the other hand, is to provide the same information everywhere. Especially as Google is strict about using its official criteria of local SEO on its search engine.

What should a well-informed local listing include? First of all the street address, because Google will offer first the businesses that are closest to the user at the time of his search. Then the telephone number, the website, the opening hours, the category of the business and the service area. Keywords are also important.

A surfer who is disappointed by search results will have no desire to become a customer of a business. Therefore, be sure that your keywords match your business. The ongoing challenge is to give the right information at the right time. Want to know more about how to optimize your local SEO? Do not hesitate to contact a provider specialized in local SEO.

The solution is to entrust this mission of harmonization to providers specialized in local SEO. Local SEO is the technology of auditing and automatically updating the information posted on all the hubs of the web. Providers specialized in local SEO will also be able to help you choose the right keywords for your business.

Relevance is the number one criterion for the American firm. The more accurate and detailed the listing, the more the Google My Business listing will have a chance of being indexed optimally in the results. And the more Google will understand if a local business matches the context of a search and a user’s query.

If the Google user does not specify a locality in his search, the Google algorithm calculates the distance based on the information available about a user’s position. Google’s search algorithm incorporates the distance parameter into its criteria for obtaining good results locally. That is to say the distance between the businesses displayed in the results and the locality indicated by the surfer.

A Google My Business listing is a good boost to local SEO, and exceptional visibility for those who wish to capture traffic to their business or any other commercial establishment. It also indicates the products offered, services such as a laundromat or a supermarket.

Popularity or the how much one’s brand is mentioned is also a determining factor for Google. The more positive the reviews are, the more likely it is to have a place in the local ranking. Articles published on the web, links from other sites and reviews provided by users of Google services are also evidence of the popularity of a business.

For chains, the challenge is to achieve consistency because the information provided to Google business is constantly changing. The changes can come from internal factors like modified schedules and unplanned closures, or from external hubs on which the brand has been referenced like Yelp or Tripadvisor.