Importance of Local SEO

Written by: Jason Bayless | September 03, 2015

You’ve been listening to professionals and competitors discuss the importance of local SEO for years, and you’ve gained a number of skills to employ these strategies. However, for some reason, you seem to think that business is fine at your shop and that you are okay without these methods. Even if you have customers coming into the store on a regular basis, you have no idea how much local SEO could amplify your profits and business until you give it a try. Understanding the importance of local SEO, not just hearing other people talk about it, is imperative.

1. Other companies are doing it.
As a business owner, it is very important that you understand the competition and how the competition can hurt you. Today’s consumers are always looking for the best companies, especially when they know how many scams exist out there on the internet. As a result, your competition could quickly sneak up and hurt your efforts. When your competitors are using local SEO and you are not, they have a good chance to fly ahead of you in the race to the top. Even if you don’t feel the need to be the number one business in your field, you also probably don’t want to have to close down the doors to your company.

2. You need to show up in search engine results pages.
Since the times are changing, your business needs to do the same if it wants to stay afloat. The problem with foregoing local SEO is that by doing so, you are ignoring the ways that people obtain information. Yes, it is true that some individuals still prefer traditional advertising, but as the younger generations come into power, a lot of that is going to fade. People search for information on the internet, and that is a fact. If you don’t employ local SEO strategies, then potential customers are not going to see your business when they bring up a list of possibilities.

3. You want to target people in your area.
If you do not employ local SEO, you are likely to get lost in a stream of big businesses. People need to know where you are located, and that is particularly important for local businesses. Perhaps you do not offer any online sales at all, and if the only people who are finding your business are located halfway across the country, you cannot expect to keep bringing in the profits. When you employ local SEO strategies, you speak to the needs of the people who are most likely to come into your shop.

4. The strategies are changing, and you need to stay up-to-date.
Perhaps you feel as though you have the appropriate SEO techniques on your page. However, you need to think about the last time that you really sat down to revise your methods. If you are not someone who understands and recognizes the importance of local SEO, then that could have been some time ago in the past. However, you must recognize the fact that the best strategies to use are changing. What was popular when you first built your website may very well be considered a poor strategy at this point. In fact, when you first implemented SEO onto your website, the notion of local SEO may not have existed.

Not only do you need to pay attention to the changes that have happened since you first created your website, but you also need to look to the future. The field is going to keep changing, and when you aren’t willing to keep up now, you are likely to notice even more adverse effects in the future.

Local SEO is a field that has a great deal to offer to you, but you need to let it in to benefit from the strategies. Once you do, you can notice significant changes in the very fiber of your company.