Is Your Mobile Friendly Site For Local SEO?

Written by: Jason Bayless | April 11, 2015

If your website is not a mobile friendly site for local SEO, then you may not be driving as much traffic to your website each day. Websites that are not mobile friendly are often inaccessible or hard to read and navigate on certain mobile devices, smartphone and tablets. With the increase in the number of people using smartpones to access the Internet, not having a mobile friendly website is in many ways like not having a website at all. For best results, businesses need to confirm that their website is a mobile friendly site for local SEO.

The Majority of People Are Using Smartphones and Tablets to Conduct Local Searches

Statistics confirm that more people are using their mobile devices to surf the Internet these days than ever before. In fact, the statistics confirm that the increase in using mobile devices is not a passing fad, but a growing trend that will continue to have a long-term impact on local businesses in the future. As such, having a mobile friendly website is a necessity and not something that can be overlooked for any length of time.

Having a Mobile Friendly Website is the Key to Success Online

Since many more people are using their smartphones, tablets and other electronic devices to access the Internet these days, business owners need to make certain their website is mobile friendly. In the past, having a website that appeared in local search engine results was all that was needed to drive traffic online. Now, business owners need to make certain their website is mobile friendly and works well with all the different smartphones and devices on the market. This is particularly true in light of the upcoming changes Google is expected to make to its mobile algorithms.

Determining whether your website is mobile friendly is not difficult to do. There are many tools on the market that can be used to determine if a website is in fact mobile friendly online. Even if a website is accessible on one smartphone, it may not necessarily be available on other smartphones or devices. As such, it is very important to make sure that a website is truly mobile friendly on all devices and smartphones.

Optimizing Your Mobile Friendly Website For Better Local SEO Results

Even when a website is mobile friendly, it may not be optimized to reach local consumers in specific cities, towns and georgraphic regions. In order to rank higher in search engine results, it is important to make certain that all the content on key pages is relevant and optimized to appear in local search engine results. The local SEO process is particularly important for businesses that targeted consumers and clients in specific cities, towns and geographic regions.

Add Relevant Local SEO Content to Your Mobile Friendly Site For Better Results

To achieve better results online, it is an imperative to make sure that you include enough local SEO content to your mobile website. The content should clearly identify the geographical locations, towns, cities and regisions where your business is located or conducts business. However, local keywords should be using sparingly because keyword stuffing can have a negative impact on results. To get the best results, experts suggest adding enough localized content and local keywords to your title, meta tags, sub titles and content itself. By optimizing your mobile website, your website will rank higher for specific local and geographic keyword searches.

No matter what type of local business you own or manage, you need to make certain that your website is truly mobile friendly and optimized with local SEO content. By taking the time to make certain your website is mobile friendly and optimized, you will be on your way to ranking higher and driving more traffic to your website each day.