Local SEO used to be about local mom-and-pop shops, but that has since changed and every business needs a search engine optimization strategy to spread its reach. It has become one of the most important components of brands and companies that wants success across the search engines. Internet activity has continued to increase. On average, there are over two million searches on Google, 72 hours of YouTube videos, over 200,000 tweets, and over 500 newly created websites every minute. People are always searching for what’s nearby, and to pop-up on those search results, you need to get your local SEO strategies in order.
What Is Local SEO?
Local search engine optimization focusses on the provision of search results based on their location. Local SEO, despite the fact that general idea behind SEO is to expand your reach to as far as possible, has seen significant growth in the last couple of years. This trend is attributable to better connectivity and smartphone penetration. With millions of customers using search engines to look for services near them, businesses can up their local SEO game and improve their chances of being found by these customers.
With local SEO, your business will be able to promote its services and products at the same time they are looking at similar local businesses. It’s a very effective way to promote your business online. Local SEO uses strategies such as online reviews, localized content on your site, Yellowbook, Foursquare, Superpages, and Yelp and Google/Bing business listings. Increasing your ranking on these search engines will increase a business’s chances of getting found by potential customers. Providing these customers with the specific products/services they are looking for goes a long way towards making your business noticeable to potential local customers.
Why Use Local SEO in Your Business?
Some of the reasons why every business should focus on improving its local SEO strategies are:
Potential Customers Rely on the Internet for Information about Available Services and Products
Increased connectivity and mobile use has led to many people relying on the internet to look for services locally. The implementation of local SEO strategies will help a business take advantage of these potential customers.
Local Customers Trust Online Reviews
Every business should focus on providing high quality services/products to make sure the customer leaves a positive review. Word of mouth through customer reviews has become a very important SEO tool.
Return on Investment
Unlike conventional advertising methods such as newspapers, radio, television, et cetera, SEO helps reach on consumers when they need, hence no wasted exposure. This makes SEO both efficient and cost effective.
High Conversion Rates
Amongst all local advertising methods, SEO gives a business the highest conversion rates. Listing your business in many online directories as possible will help your business to convert those leads into an actual customer.
Local Search Marketing Is Timely and Highly Targeted
Two major reasons for a local search is to find a product/service and to find a specific business. While some of these local searchers have a specific business in mind, most of them don’t. Promoting your business using local search tactics ensures that potential customers find your business when they need it.