Local Content Marketing in 2017

Written by: Jason Bayless | January 14, 2017
In today’s world, more and more business owners are realizing that content marketing is one of the most important internet advertising strategies they can employ. If you’re looking for local content marketing strategies that can help your business expand in 2017, this is the article for you. You can utilize some or all of the business-building techniques outlined below to keep your company on the road to perpetual growth in the upcoming year:

1. Make Your Content Awesome.

One strategy you cannot overlook as you begin implementing a local content marketing plan is the importance of creating absolutely amazing blog posts, web articles, videos, pictures, etc. Aesthetically appealing, entertaining, and/or informative pieces draw attention to your company and can even cause your brand to go viral. In recognizing this reality, make sure that you are utilizing all tools and resources at your disposal to optimize your content. Remember that most people want to be able to quickly scan through content to attain the information they want rather than reading the piece in entirety. As such, it’s important for you to include textual elements like headers, subheaders, bullet points, and numbered lists.

2. Feature Local Experts In The Content.

As noted in Entrepreneur, another strategy you can employ to optimize your content is featuring local experts in it. By incorporating interviews and quotes from local experts which build the value of your brand in a substantive way, you attain the type of third-party recommendations that will increase the prospective customer’s belief in the legitimacy of your product or service line. This step is particularly important given that 92% of consumers trust these third-party recommendations over brand content.

3. Host Or Participate In Local Events.

Another strategy that can help optimize your local content marketing campaign is hosting or participating in local events. There are several ways you can realize this objective. Some of them include donating goods to a local cause, attending trade shows, becoming an event sponsor, or creating a scholarship for students experiencing financial need. As you participate in these events at the local level, be sure to create content in the form of blog posts, pictures, web articles, and exciting videos. Post this data via Internet so your audience can see how active your business is at the local level.

4. Encourage Reviews.

If you’re serious about making your local content marketing efforts successful, make sure that you encourage your customers to leave reviews. This step is powerful because it functions as a type of word-of-mouth advertising which shows prospective customers that other individuals view your brand in a positive light. These reviews will appear prominently within Google’s local search results. Moreover, the content will play an integral role in determining whether people choose to visit your company’s website to learn more about your brand.

5. Promote User-Generated Content.

In addition to encouraging satisfied customers to leave reviews, be sure to promote the creation of other user-generated content such as audio files, video, digital images, podcasts, tweets, posts, chats, wikis, and blogs. Having customers create and publish data about your brand helps improve your company’s visibility in the online domain while simultaneously increasing the prospective consumer’s belief in the value of your product or service line.

Don’t Delay: Start Optimizing Your Local Content Marketing Processes Today!

If you’re serious about making your company as successful as possible in 2017, now is the time to develop a plan. Five strategies that can prove particularly beneficial in empowering you to interface with customers at the local level include making your content awesome, featuring local experts in the content, participating in local events, encouraging reviews, and promoting user-generated content. Start implementing these techniques today so you can push your business forward in a dynamic, brand-building way!