Local Search Engine Optimization

Written by: Jason Bayless | January 26, 2017
If you are a business owner, you’ll want to do everything you can to properly advertise your business. This means putting up an official company website. This is true even if the bulk of your expected business will be purely local. Never let anyone tell you that a well-designed website can’t help your purely local business. Hundreds of millions of people use the Internet every day to search for the goods and services that they require. If you are a local business whose business can be quickly accessed via a Google search, your chances of getting extra business will improve by an exponential margin.

You’ll Need To Optimize Your Website For Maximum Search Engine Results

The ultimate goal of SEO (Search Engine Optimization) is to have the content from your official company website show up as often as possible in major search engines, such as Google, Yahoo, and the like. Not only should your content show up often, but it should also register as close as possible to the top of any search result. For example, if you are the owner of a hardware store, your store should show up within the first 5 or 10 search results for “local hardware store.” This is the way that your business can achieve maximum visibility in your local area and thus increase its profits.

You Will Need To Register Your Website On Google’s “My Business” Page

Google’s “My Business” feature is an excellent place to register your company website. Doing so will get you far better results than if you simply publish your site to the Web and let Google’s tracking robots find it on their own. By announcing your presence to Google, you’ll be able to bypass that potentially long and frustrating process. Google will review your website, categorize its content, and add it directly to its search engine results. This will save you a great deal of time, money, and effort in the long run. This is one move that no local business owner can afford to put off.

Make Sure You Include Your Full Contact Information All Over Your Site

You will want to include all of your contact information – your name, address, phone number, and email address – all over your website so that people will be able to get in touch with you as easily and quickly as possible. This is also an important SEO move because the search engine robots of Google and other major engines will also need to catalog this information. Placing your full contact details on as many pages of your site as possible is the best way to make sure that this very important information gets picked up, categorized, and included in your basic information in the search results.

Get As Many Reviews On Local Sites As You Can

Another important aspect of local SEO is to get as many reviews on purely local sites as you can. This includes product ratings, customer reviews, and as many other forms of local recognition as you can manage. The more mentions you get on these purely local reviews sites, the more content featuring your name will be available for searchers to turn up on the Web. This increased frequency will add to your local visibility, and this will lead to more hits to your website. You should also try to get reviewed as often as possible on more international sites, such as Yelp, Angie’s List, and Goodsnitch.

Put A Google Map With A Marker On Your Home Page

Another excellent way to get increased local business is to embed a Google map onto your home page. Make sure you include a marker so that people always know where your business is located relative to their own point of origin. This is an old school SEO trick that still works wonders when it comes to drumming up local and even out of state business.