Local SEO: 4 Content Ideas To Improve Your Rankings

Written by: Jason Bayless | August 20, 2016
Are you a local business working on developing a local SEO strategy? You might be thinking about all the ways you can get your page to rank on the first page of Google.
Imagine for a few moments that you’re the potential customer looking for a local business. What is it that you’re looking for? Are you searching for a product or service? Are you looking for someone to help solve a problem? Do you want to know what local stores might have a particular item? Asking questions relevant questions is the most important part of your SEO strategy.


Every aspect of an effective SEO strategy starts with creating a great user experience. To understand how to create and implement a great strategy, we should first understand how Google works. According to Google’s website, “Google’s mission is to organize the world’s information and make it universally accessible and useful.”

If you don’t know what your customers are in search of, how can you create great content for them? If you can’t create great content, why would Google want to promote you?

It’s all about the target audience. Once you know who they are, try implementing some of the content ideas below.
Content Idea #1: Collaborate With Local Businesses Who Can Reach Your Audience

Let’s assume that your company does roof instillation and repair for small houses in your city. Start with the customer. They’re middle-class citizens who want to make the most out of their property. You’ve done the required research and discovered that they worry about their roof degrading and getting damaged too soon after work is done on it. You know that your target audience reads the local online newspaper. A wise content idea would be to work with the newspaper to create and promote a list of methods to make a roof last longer. This is powerful because the newspaper can give you greater access to your target audience then you would have by yourself. An added benefit comes in the form of a high quality, local back-link that adds to your domain authority.

Content Idea #2: Create a List Of Local Testimonials On Your Website

Contact all of your local clients and ask them if they would be willing to write you a testimonial. Place them all on a single page. Not only does this add to your social proof, but it also proves to Google that you’re relevant to your city. A company that removes viruses from computers can gather testimonials that link back to the client’s website. Out-linking plays an important role in your link building strategy. It’s proven to be an effective SEO practice.

Content Idea #3: Make Sure That Your Information Is Easily Searchable

Google determines local businesses on how many local ranking factors it can find on your website. Make sure to include your physical business address, phone number, email address, and P.O. Box (if you have one) on your footer and contact page. Doing so will help all of your articles and posts get indexed as location specific. When a potential customer types “local jewelry shop near me” into Google, they will be more likely to find you because Google will know they are near your listed address.

Content Idea #4: Create In Depth “How-To” Guides That Cater To A Local Audience

What specific problems would locals near you have that you can address and solve for them? If you’re in Dallas, Texas you might know that the ground is mostly clay instead of dirt, and can cause building foundations to shift and eventually crack. Creating a location specific guide on how to prevent foundation damage would rank well. Those who live in the northeast United States might be victims of rather large snow storms. A full guide to preparing for those storms would be effective for companies that shovel out driveways and private properties where public services rarely reach. Remember it is all about the customer.

Always Keep The Consumer In Mind

No matter where you are or what business you run, keep the consumers needs in mind as you craft your SEO strategy and build content around it. Not only will Google thank you, but your customers will trust you and see you as an authority figure for solving their problems.