Local SEO: 5 Tactics For The Best Visibility

Written by: Jason Bayless | April 23, 2016

More than ever before, ranking highly for local search terms is important for a business. This is true because more people than ever before are using the Internet to find products and services in their immediate geographic area. In addition to that, the number of mobile searches being performed only continues to rise over time, which is important to consider, as mobile search engine place strong importance on local SEO due to the use of GPS technology in mobile devices. Below are five tactics that you can implement on your website to help your business be more visible in local search engine listings.

1) Complete Your Google Places Listing

Ensuring that the listing for your business on Google Places is completed and optimized is a big key to increasing local visibility in Google. Your Google Places profile should feature all of the information that is pertinent to your business, such as your operating hours, contact information, main product offerings, photos of your business location and more.

2) Optimizing Website Content For Local Keywords

The content on your business website should be optimized around keyword phrases pertaining to your local area. On each page of your website, local keywords should be found in the body, title, subheadings and meta description of your content. This will build consistent authority over time for your website in regards to these local keyword phrases, and the results will only continue to get better as you add more optimized content to your website.

3) Increase Your Number Of Online Reviews

Online reviews are one of the first things that search engine users look for when they are curious about your business, as such reviews are oftentimes the best way to get an idea about the reliability of a business and its various offerings. By asking customers to leave positive reviews about your business on the Internet, you are doing one of the most effective things you could possibly do to improve your local SEO.

4) Excel At Social Media

If you do not already have and post to social media accounts on behalf of your business, then you should start doing so immediately. Having a highly visible social media presence will make it easy for you to connect with current and potential customers in your local area, as well as allow these people to share your information with those in their social networks quickly. It is in this way that connecting with your customers on the Internet can consistently increase the loyalty they feel to your brand. Social media profiles are also another place where customers can leave positive reviews about your products and services.

5) Offer A Mobile Version Of Your Website

Because the usage of mobile technology to find information only continues to skyrocket, it is critical that your business website is optimized for viewing across all mobile devices. One of the most common reasons why search engine users abandon a particular website is that it did not successfully load on their viewing device. A successful mobile website will load quickly, be easy to navigate and will allow mobile users to find your business location or contact you in seconds.

As long as you take some time to implement these five basic strategies, you will notice an immediate improvement in your local search engine rankings. This will lead to more leads, customers and success for your business.