Local SEO Best Practices For Business

Written by: Jason Bayless | October 15, 2015

Acting as the owner of a small business has a great deal of benefits to offer to you. You don’t feel as though you are distant from your customers; in fact, you feel as though you have a close relationship with them. Yet you cannot let the connections stop there. Employing the strategies of local SEO is very important, and doing so can help to increase the number of customers and the amount of profits that you see on a regular basis.

Use Local Keywords and Phrases
These days, it is not enough to simply say what type of shop you own or the state in which you are located. For example, if you own a computer repair shop in Lancaster, you should make sure that the word “Lancaster” is infused into your copy. In fact, you may not want to stop there. Lancaster covers a decent amount of land, so you can include the specific neighborhood in which you are located. By using this strategy, you are targeting people who actually live and shop in the area.

Create a Mobile-Friendly Website
When you want to speak to people and immediately get them into your store, you need to create a mobile-friendly site. Doing so gives you the power to attract the attention of people who are already out near where your store is located. You are, in many ways, bringing the business right to them. Also, plenty of people use their cell phones to look up places to go online, and a number of these individuals barely even bother with laptops and computers anymore. If your site is not optimized for mobile users, then you are potentially losing out on a great deal of business.

Establish Content-Marketing Strategies
Not only do you need to make sure you are incorporating the right keywords and phrases, but you need to use content. Doing so shows that you are up-to-date with the times when it comes to SEO. Content marketing can involve a whole different array of options. For example, you may decide to use images to broadcast information about a sale that you are having, or you could establish a regular blog on the site. A blog that is updated frequently is an excellent idea because you give people a reason to come back to your site.

Make the Copy Professional
Many current consumers place a great deal of trust in big business. Some feel that gone are the days when going to the local shop was the best idea, yet others are intent on bringing back that local vibe. You need to make sure that customers trust in your business. Envision what happens when they come to your website and they see copy that looks as though it was written by an amateur. They are unlikely to trust the business. They may think that you exist as a way to scam them out of their funds. Hire professional writers to eliminate this concern.

Include Directions
You should see what comes up when you type the name of your company into popular search engines, and you should do the same on mobile devices. People are growing used to instant access. When they want to go to a business, they also need to know how to get there. When your business appears on people’s screens, you want the option for directions to present itself. If people have an easy way to get your company, then they are more likely to come to see what you have to offer.

The best local SEO practices often involve thinking like a customer. You want to make sure you are developing strategies that match up with the needs of the consumers. In order to do that, you need to evaluate the ways that you are using SEO, and you need to ensure that they are in line with the current methods of the best local SEO practices.