As Google’s algorithm continues to change, so does the way SEO works. Because a local SEO strategy is incredibly important for small businesses that operate only in a specific area, you’ll want to ensure you’re always up to date one the best practices for a search engine optimization strategy.
Here is a local SEO checklist you can follow for the year 2016:
1. Do You Have a Mobile Friendly Site?
A fully responsive web design allows for modifications and adjustments on smaller screens, such as phones or tablets. Because many local searches are done on a mobile phone, it is important that your website appeals to people searching for your service on the go. A mobile friendly site will be easy to read and allow visitors to quickly find the information they need, no matter the size screen they are viewing your page on.
2. Are You Taking Advantage of Your Google My Business Page?
Your Google My Business page provides a great way for potential customers to find you. Instead of forcing visitors to browse through page after page to find the information they need, Google My Business brings together the hours of operation, location, services, and contact information for all the companies that they believe applies to the search. You’ll want to ensure your name appears within those results.
3. Are You Using Social Media?
Social Media is becoming more and more important to the success of a business. As customers and potential customers look for more ways to engage with the brands they love, social media is a great way to connect with customers and clients, solve problems, or push out new promotions. Because your social media posts contribute to your search engine results, it’s another easy way to push your SEO strategy and make a connection to your services and areas. If you’re not using your social media pages or not using them correctly, you could be missing out.
4. Is Your NAP Information Consistent?
Your NAP information refers to your name, address, and phone number and while it may seem that it will always be consistent, even little variations can throw off Google and break the connection between your many pages. First and foremost, your NAP information needs to be clearly displayed on your main website. This is crucial for making the connection between your service and your area. Once that is complete, add your NAP info to your social media pages, Google My Business page, and any other pages you may have. Be sure to add it exactly the same way you did the first time, including the same abbreviations and punctuation’s.
5. Are You Optimizing More Than Just Your Copy?
An SEO strategy stems beyond just the blog posts and web copy you put online. You’ll also want to be sure you’re effectively optimizing your images, meta descriptions, page titles, anchor text, and more. While it may seem difficult to keep track of all the areas that need to be optimized, just a few lines of keyword-rich text can make the difference and complete the necessary steps for local search engine optimization.
SEO is something that is always changing. As with all marketing, it isn’t something you can allow to be out of date. As algorithms change, it will require modifications and adjustments to keep your business name at the top of the results. Stay up to date with the latest advancements and changes with local SEO and you won’t have to worry about falling behind.