Local SEO Content Practices

Written by: Jason Bayless | April 12, 2016

Search engine optimization has taken a turn for the local. If you want to get ahead in the global market, you need to start in your local online area. Here are a few tips that are being used by successful businesses of all sizes to bolster their local search engine optimization efforts.

– Filling Out All Proper Online Forms

This may seem like a given, but you might be surprised at the number of people do not fill in the initial information about a business to give to the major search engines. Because these forms usually correspond to the title tags and top headline tags of webpages, they are essentially important for a major search engine to identify and index a business. Whenever you see an online form, especially a form that initializes your contact with a major search engine, be sure that you fill out the form completely with up to date information.

– Keywords in Titles

Another overlooked technique for local search engine optimization is to put a keyword in the title tags and headline tags of a webpage. Because the intended audience is local, the tags should be localized as well. The more precise that a tag can be, the better.

– Other On Page Signals

Having a localized keyword in a title is the most important example of an “on page signal.” However, there are many more than can help to bolster the local presence of a website. Aside from keywords in title tags, you can also help your local search engine optimization efforts through the presence of NAP and a good domain authority.

– Dynamic Web Page

Having a web page that is dynamic increases the ranking of that page almost instantly. However, the content needs to be truly relevant to your business and localized. Consider having a streaming feed of local news piped into your website using a third party add on. You might also consider contracting with a content creator in order to make sure that your site blog is always up to date with the latest industry information.

– Local Social Signals

Your search engine optimization is now intricately tied into your social media presence. This means that posts from your website that received Facebook likes, Google plus shares and other social media accolades will help your overall website ranking. If these accolades come from people who are in the same geographic area, then you will have most of the effect seen in your local presence. This is definitely the best strategy to take, as a local presence can easily expand into a global presence over time.

– Mobile Signals

With more commerce than ever moving into the mobile space, your search engine optimization also depends on the mobile signal that your website receives. First of all, you should be sure to have a fully responsive website. A smaller version of your desktop website is no longer a viable source of good search engine optimization. Secondly, make sure that your mobile website has a high click through rate, especially if you are setting up a sale or a special offer. Only put money and effort into the social signals that do well for you. For instance, if your quick to call rate is low, it is sometimes better to completely remove the click to call option from your website. This will actually help to improve your overall search engine ranking.