Local SEO Ecommerce Product Page Optimization

Written by: Jason Bayless | May 19, 2018

When it comes to local SEO eCommerce product page optimization, there are a few factors that you should be aware of. As an example, the content of your eCommerce product page must be original and unique. This issue is quite often a problem for eCommerce product pages as they frequently use product descriptions from other parts of the web. Therefore, you should realize that this method can be harmful to your SEO.

Remember, if your product descriptions are the same as other sites on the web, you will be penalized with a lower SERP (Search Engine Result Page) placement. Google penalizes these duplicate pages because it wants to offer relevant results. Also, more or less time can be spent on your SEO according to the requirements and needs of your site or your wishes.

Depending on your goals and the pace of new marketing content creations, specific local content should probably account for less than half of your general postings and you should also be sure to diversify the keywords and phrases you use. Obtaining your backlinks should also be gradual and regular. For some owners of an eCommerce site, SEO refers to a technical discipline for which they have neither the skills nor the time. Therefore, you may wish to hire someone to help you with your SEO.

However, when it comes to hiring SEO experts, the differences between the deliverables received remains considerable. Also, if the daily rate is an essential element, the execution capacity is as important as well. Most importantly, this strategy reminds us of a fundamental question: Is your content relevant to the audience and is it content that is systematically optimized for search engines? If you are a smaller and newer site, try to distinguish yourself by writing more complete, more unique, and more useful content than that used by the competition.

For example, if you have an eCommerce site, you may wish to suggest that bloggers test one of your products and give their opinion on it. Also, you should describe precisely your product, its use, its usefulness, a scenario showing how useful it is, etc. Remember, building a linking profile implies two complementary notions: quality and popularity.

In general, this can be as simple as setting up a press release, announcing that you are hiring new employees in the region or the introduction of a new product or service. Also, if you want to work on a particular keyword, you should link to a landing page dedicated to that keyword. There are a few strategies for creating local marketing content.

As an illustration: Optimizing local keywords is a good strategy. First, local keywords (such as the name of your municipality, or your region) can help Google in understanding and relevance of your local business for its location and help to rank your page higher in the SERP. Keep these facts in mind. The decisions you make will focus your search for potential sites to get links from and the subjects you should use for your material that you plan to have produced for your website. The key phrases you should target are often confirmed by analyzing audience data.

You may also determine an estimation of your popularity by the number of external links that your site receives. Remember, you will be able to improve your SERP ranking by utilizing the optimization of the anchors you have placed on your site. Also, a simple one-hour workshop with salespeople for them to present the most used keywords around their favorite products may give rise to some productive exchanges for all involved, and help you to come up with some ideas for your site.