Local SEO for Dummies

Written by: Jason Bayless | November 10, 2015

SEO and other similar phrases are frequently used as terms that everyone is expected to know. Although people may have a vague idea of what the term means, the truth of the matter is that a number of individuals do not know what local SEO content is. Fortunately, individuals can understand SEO and how it beneficially functions.

To begin, it is important to consider a company or an individual who wants to receive more attention on a website. There are a number of ways to garner more attention. Some people might try to go to a newspaper and advertise specific goods or services that are available. Others might go to a phone book and provide information that way. Some companies invest in pop-up marketing in order for people to learn about their business. Although each method can have benefits, people who go with SEO with have a better chance of reaching people who are on the Internet.

Remember that the Internet has changed how people receive information. In the past, individuals would go to an encyclopedia, directory or a dictionary in order to learn specific information. Today, many people go to a search engine on the Internet in order to learn beneficial facts and to find what they want. As a result of this, professionals and businesses are turning to SEO in order to be found by people who are looking for information that they have.

Keep in mind that SEO refers to search engine optimization. Some people may refer to it as a marketing tool that guides people who are on search engines to a particular website. After all, many people who go on a search engine are likely to click on of the links on the first page. SEO, when it functions properly for users, can enable people to find a particular local website.

When an individual enters a word or a phrase in a search engine, a site like Google or Yahoo will provide results that match or closely match the keyword or keywords. While there are billions of pages on the Internet, search engines use algorithms to connect people to websites. The methods that are used are called spiders or crawlers as a search engine seeks to find beneficial information that matches with a search. At the same time, it can be difficult to understand what an algorithm uses in order to achieve results. Professionals take time to identify what type of information and facts work in order to receive a high ranking on SEO (http://www.searchenginejournal.com/seo-guide/changing-seo-landscape/).

While having a website that features specific keywords that are entered on a search engine is a good beginning, there is more that can be done. Search engines are likely to list websites that have received a high amount of Internet traffic. Popularity can mean that Internet surfers are satisfied with what they have seen and will continue to go back frequently. Therefore, a search engine will direct searches to what is popular. Another item to remember is that search engines can direct people to a website that functions well and is not dated with old information that has not been updated for a long time. There are certainly other factors to be considered that can factor into search engine results (https://moz.com/search-ranking-factors).

SEO can be a wonderful tool that is ideal for people who are providing information as well as goods and services. Companies and individuals who desire help in SEO will discover there are plenty of professionals who are more than willing to be of service. The result can be that a website receives the traffic that it deserves.