Local SEO for WordPress: How to Improve Your Local Search

Written by: Jason Bayless | May 24, 2018

WordPress is known technically as a content management system or something that facilitates the storage of digital information, like websites. In simple terms – or, in plain English, as one might say – a content management system like WordPress is simply a framework that allows users to design web pages, save them, and upload them to the world wide web.

Believe it or not, WordPress powers more than one-quarter of all sites on the Internet, making it – by far, without a contest – the most popular content management system out there. Statistics indicate that 26% of all web pages are created with WordPress.

Further, WordPress is so popular among all popular, modern content management systems that its market share is a whopping 59.9%!

But what about getting my WordPress site ranked?

There’s no arguing that WordPress is so popular because it’s just that good. Anything and everything related to the Internet, web pages, and mobile apps is super competitive, anyway, so it’s not like WordPress got to be the best CMS by default.

But just because WordPress is a solid choice to host a website, getting to the three-pack or the front page of local searches isn’t a dead giveaway.

Don’t forget that local search engine optimization is undoubtedly the most important kind of SEO – a study from WordStream found that a whopping 72% of consumers – that’s almost three out of every four consumers; potential customers ready to pull money out of their pockets and credit cards from their wallets – that searched for any type of business on search engines like Google and Yahoo actually visited a business within a five-mile radius of their initial search.

Here’s how to improve your WordPress site’s local search prospects

Do you know what a title tag is? If not, open up a separate tab or window and search for anything your heart desires. A page of roughly ten results should appear. Look at the first listing – whatever the blue link’s text says, that’s your title tag.

Don’t underestimate the power of title tags. But what should you enter for your web page’s title tag?

Let’s consider a hypothetical situation in which you own a restaurant that sells Americana staples, like cheeseburgers, mashed potatoes, and green beans. Assume that you brand that restaurant as an “Americana restaurant.”

In the title tag, you should include its location – let’s say that location in Nashville, Tennessee – as well as its name – let’s assume it’s named The Best Restaurant.

That title tag should read like this:

Nashville, Tennessee, Americana restaurant – The Best Restaurant

Always look to the Internet to find what the most popular phrases are for a subject. For example, a better option than ” Americana restaurant” might be “burger joint” or ” farm to table burger restaurant.”

Replace ” Americana restaurant” with whatever phrase is more popular at the time, but make sure to never exclude the location your eatery is located.

Tailor blog content with locations in mind

Another great way to boost your WordPress site’s local search results is to create blog content with your location written out several times in the pieces.

While keyword spamming will never work on modern search engines – doing so is actually penalized on 2018’s Google search engine, alongside practically every other search tool – writing about the general location of your business is a highly effective means of drawing a front page, three-pack results on local searches.