Local SEO For WordPress Websites

Written by: Jason Bayless | January 24, 2017
The WordPress platform can be leveraged extremely effectively for more Local SEO power. There are a number of strategies and resources that can be used to make a bigger impact on your local market, and the following are some of the more effective ways to go about it.

Using tactful geo-targeting techniques on your pages and posts

One of the most basic things that you can do with the WordPress interface to boost Local SEO is to designate a locality-based category for each page that needs it. With your primary keyword in mind, you can can take the name of the city or state that you’d like to target and make sure that both are present in the title; for example, “Average Cost of Plumbing Services in Washington, DC.”

In addition to adding the target locale to the title of your pages and posts, make sure to make use of short permalinks that have your keyword and the target locale in them. The same approach can apply to any of the alt-text that you use for relevant images throughout your blog posts.

Ideally, you should avoid falling into a habit of keyword stuffing just to to increase your geo-targeting power. At the same time, make sure that you don’t neglect to have your target locale-specified keyword represented where it can be.

Get reviewed in local directories and have your WordPress website connected to the business’s listing

When consumers are considering different businesses in the area to go to, their eyes are naturally going to be drawn towards those that have either a 4 or 5-star rating under their search engine listing.

With positive reviews from people who are locally based, you have the benefits of both Local SEO and social proof as well. The credibility of your business in the eyes of local consumers will be even higher than it would be with reviews from people in places far removed from them.

Make sure that your business is listed on websites such as Yelp and Yellow Pages. Make sure that your business’s WordPress website can be navigated to from the listing page. Focus on providing a quality service above all else, and encourage satisfied buyers to share their experience on these listings. Avoid investing money in buying bulk fabricated reviews, because it will only hurt your reputation and SEO power in the long run.

Optimize your website’s mobile speed and mobile-targeted representation

The majority of companies and content creators who engage in local SEO practices also make a point to optimize their mobile browsing speed. Accelerated mobile pages (AMP) can go a long way towards ensuring that you don’t lose more mobile engagement than you have to be having your content take too long to load.

Build a strong base of localized links

There is a wealth of opportunity in the power of backlinks for Local SEO. Don’t just rely on your own local presence to improve how strongly your content is represented. Take note of all potential partners and sponsors in your area, and reach out to those that you could offer them a backlink to get one to your WordPress site in exchange. You might also benefit from reaching out to local publishers, manufacturers, and directories that regularly promote the business that they approve of.

If at all possible, you can save time and improve the chance of success by focusing on building local links with those who have already demonstrated a willingness to promote businesses in your industry.


Local SEO gives content creators, webmasters, and business owners a much-needed opportunity to use their location as an advantage in saturated markets. With an honest commitment to providing value to locals, optimized mobile speed, and persistence in building mutually beneficial backlinking relationships with other local websites, you can use Local SEO to give your WordPress site much higher visibility and authority than ever before.