Step 1: Optimize the Title of Each Video
Using the right keywords is key to the success of your YouTube SEO campaign. Start by making a list of terms or phrases that your customers might use in an online search. These words should directly relate to the product, service or solution your business provides. Once you have a comprehensive list, think of ways that you can incorporate those words into the title of each YouTube video.
For a local car repair business, your potential customers may search for “how to change oil” or “how to check brakes”. While it may initially seem counter-intuitive to offer “do-it-yourself” videos, once customers see the amount of time, skill and special tools it takes to do the job, many will resort to calling a professional. Do not be afraid to show them how to do it themselves.
Tip: Try to limit the title of your video to 66 characters or less. This will ensure that the title is properly displayed in the search engine results.
Step 2: Give Each Video a Lengthy Description
When composing a description for your video, do not hesitate to pull information directly from the source. Try to incorporate as much company data as possible, including your location, into the description of the video. Since you are allowed to enter up to 5000 characters in this box, use as much information as you can.
If you are having trouble coming up a description or if your video is very short, consider transcribing the video into the description box.
Step 3: Use Geo Tagging and Keywords to Maximize Local Rankings
Once you have written the bulk of your description, the next step is to optimize it so it can easily be found by clients in your local market. Although there are several ways to do this, one of the most common methods is to incorporate data such as the name, address and phone number of your business into the description of your video.
Start your description off with a brief summary of the information presented in the video. At the end of this section, add a call to action that includes data related to the location of your business. For example, your description could read: “Discover why XYZ Auto Repair is the most trusted shop in town. Come see us at 123 Storybrook Lane in Dallas, Texas or give us a call at 123-456-7890 for more information.” In this example, both the phone number and local address let YouTube know that your business is local.
GeoTagging is another great tool to use for your YouTube videos. A geotag allows you to associate your video with a specific geographic location. For example, if you shoot the video in your company office, tagging the video with the coordinates of the office location is a way to maximize your local SEO efforts.
Step 4: Link to Your Website
One final step to using local SEO for your Youtube video is to include a link to your website in the description box. If you use the full URL, YouTube will allow users to click on it and go directly to your page. You may also want to ensure that your video is properly tagged with geo-specific keywords such as the city and state of your business or target customer.
As with any other type of content you produce, be sure to promote your new YouTube video across various social media platforms. These audiences are key to driving traffic to your products.