Local SEO in 2015

Written by: Jason Bayless | May 12, 2015

These days, many business owners have realized that optimizing their search engine optimization campaign can help them enhance their conversion rates for 2015. If you’ve recently come to this conclusion, you may have given thought to placing primacy on your local SEO strategies. If you’re new to this sector of the internet marketing realm, don’t worry. The following quick reference guide will provide you with the basic information you need to maximize your local SEO efforts:

Local SEO: A Brief Overview

Although defined broadly, local SEO is basically the process of obtaining optimal ranking for local searches in major search engines such as Google, Bing, and Yahoo.

The 2015 Forecast For Local SEO

According to internet marketing experts, 2015 is a year in which business owners need to look at the big picture. As the internet and eCommerce become increasingly prevalent, corporate leaders who want to optimize their opportunity to snag local business will need to enhance each component of their SEO campaign. With stiff competition causing a plethora of businesses to fight for the attention and loyalty of customers, the most successful companies will be those who maintain an astoundingly contemporary, cutting edge approach to the game. Some of the simple local SEO strategies that marketing mavens encourage business owners to utilize include:

1. Focus On Content Optimization

Creating great content is infinitely important in the world of search engine optimization. Your content is the resource that your prospective clients will utilize in order to learn more about your business, and this is why your text and images need to be relevant, clever, and geared towards appealing to the proclivities and preferences of your target market. Also be sure that your content is optimized with local signals. If you have location pages, it’s important to ensure that they’re well-written and unique. Also be sure that your blog content is optimized for local searches.

2. Optimize Your Google My Business Listing

If you’re not familiar with the Google My Business platform, you should familiarize yourself with it. This platform enables you to provide prospective clients with all kinds of information about your business. Whether they want a general overview, your hours of operations, driving directions, or contact information, Google My Business empowers you to create a listing that will provide them with all of this pertinent data. In 2015, you’ll need to focus on optimizing your listing to appeal to members of your target market and outshine your competition. This can be accomplished in a plethora of ways, such as focusing on attaining a plethora of pleasant, positive reviews about the quality of the goods and/or services you offer.

3. Interface Via Social Media

Another strategy you should definitely be utilizing in 2015 to build your local SEO campaign is social media. Specifically, you should make a point to connect with prospective clients through dynamic channels such as Facebook, Twitter, and Pinterest. There are several ways to put this process in motion, and you can always start with some background research that informs you about which social media channels members of your target market use the most. You can then develop and execute a targeted campaign to catch and keep their attention.

4. Optimize Your City/State Use

When it comes to local SEO, your city/state data should be everywhere. Specifically, your city/state should appear in the title tag, H1 heading, URL, and alt text.

5. Get Professional Assistance

One of the best things you can do to optimize your local SEO campaign in 2015 is to get professional assistance. Digital marketers who have extensive education and experience in the field of local SEO will likely be able to quickly create or optimize your campaign in order to ensure that you obtain the exceptional conversion rates you desire. When you start looking for a team of professionals to assist you, there are several strategies you can implement to ensure that you obtain the great service you deserve. In addition to seeing what type of Better Business Bureau (BBB) rating the company has, it’s a good idea to see whether they’re receiving favorable online reviews from customers who have utilized their products and services.


If you’re interested in optimizing your local SEO campaign for 2015, note that there are several ways to realize your objective. By using some or all of the local SEO techniques outlined above, you will likely find that your business starts to expand and grow like never before. Good luck!