The Internet has had a long time to come to grips with traditional SEO marketing. At this point, we’ve mostly figured out the basics. We have also learned how to change when search engines, who shall remain nameless, create new algorithms to mix things up (hint: the name rhymes with shoogle). Local SEO, however, is still the new kid on the block, and it can be confusing even for the SEO veterans. There is a lot of information to consider when explaining the efficacy of local SEO plans to clients, and one of the best ways to get to the point faster when pitching local SEO services is to use an infographic. However, your local SEO infographics must be done properly or else you risk not only confusing everyone in the room with technical information or blinding them with your off-the-wall color scheme. Here are four tips to get your infographic started:
Consider the Do’s and Don’ts
“Do and Don’t” lists are effective ways of organizing information visually. They work especially well on graphics where your design is almost as important as the content. You do not have the benefit of an unlimited word count on an infographic, for instance. Making short lists is a great way to both organize information and make sure you include the relevant information in a way that is constructive for the medium.
Map It Out
Whether you make a list, draw a map or leave a trail of breadcrumbs, you need to organize your information in a way that makes it both easy to follow and instills greater understanding in the topic. You will need to consider two things when you order your information: the format of the page and the method of organization. Choosing a page format is both a creative and an intellectual endeavor because you want a format that is both visually stimulating but also organized. The placement of information can vary on each page, but the general format needs to remain the same. This is where you begin thinking about the method of organization. If you choose to use a number system with banners, it needs to be clear, and you must maintain that system for the whole infographic. Your infographic needs to be laid out in a way that it takes the reader by the hand and leads them down the path of local SEO knowledge without any false steps or wrong turns.
Working on an infographic can sometimes feel like subtitling a TV program. You need to figure out how to get the important information across in a way that sounds natural but within your character restrictions. This means that you need to come up with new and creative ways to include important content. One way is to use statistics and numbers. While numbers are difficult in presentations, they are much easier to digest when they are a part of a visual presentation. Another way to deliver information is through graphics. Creating graphics for your infographic is a great way to visually display information without having to use a lengthy paragraph.
Remember the Basics
Readable fonts and stimulating colors are just as key to infographics as they are in any form of marketing. If you are working with a branded infographic, you will be typically required to use the brand’s fonts and color schemes. But, if you are allowed to get creative with it there is one important thing to remember: if you wouldn’t paint your house bright orange then don’t make your graphics bright orange.
Infographics are a great way to get new information across to clients and customers. Considering these four tips will help you get your local SEO infographic done properly.