Local SEO Link Building Practices

Written by: Jason Bayless | May 26, 2015

Search engine optimization starts from the local perspective. If you are looking to build a global presence, then you must start by focusing on a local area. Whether or not you have a physical storefront in that area, serving the locale that supports you the most is a great move offline as well as for search engine optimization.

Link building is still one of the most important parts of a search engine optimization strategy. Here are just a few of the local search engine optimization practices that you can implement into your link building strategy.

– First, create pages that people want to link to.

If you have your own website, you have a great deal of leverage when it comes to setting up a format that invites the right link building partners. You must have a strategy for the creation of your link platform that coincides with the rest of your online marketing strategy. You can and should have many different pages that are geared towards different aspects of your link building and keyword campaigns. Splitting these campaigns into separate pages will not only organize the effort for your own administration, but also for the three major search engines.

– Second, make sure that your object tags are creative, relevant and connected.

You have the opportunity to create a completely separate keyword structure for each and every one of the objects that is on your website. This includes all of the images, all of the videos and even all of the background objects such as picture borders. Each and every one of those objects can give you the means to create another level of organization for the major search engines. The more objects that you label, the easier that it is for the search engines to index the site.

Create tags for the objects on the page with slightly different but connected long tail keyword strings. Make sure that the keyword strings all have local geographic markers in them. If you do not have the physical storefront, create the tags based upon the location of the people to whom you are currently selling.

Third, connect to other websites that are relevant to your audience.

The outbound and inbound links that you create for your website are another very important part of your search engine optimization plan. In order to maximize your ability to expand your presence on the major search engines, you should try to build a link profile for your site that includes high ranking, relevant websites.

One of the ways in which you can maximize your visibility on Google, Yahoo and Bing is to only connect the websites that have a higher Google PageRank than your website. This will ensure that the will called “link juice” that these websites have flow to your website as well.

You should go through your link profile every six months in order to dissociate yourself from websites that have fallen off the path. Because Google PageRank can change very quickly, this is an ongoing process.

Fourth, give yourself more leverage by connecting your social media profiles to your landing page.

Having social media profiles on large platforms give you additional Internet real estate. You can populate these websites with localized links and content so that they can be indexed along with your landing page site. The better that you populate your social media sites with localized content, the more link juice that you pass along to your landing page. Do not forget to create relevant, localized tags for all of the multimedia content that you will place on your social media websites as well.