Local SEO Practices for Social Media

Written by: Jason Bayless | April 04, 2015

In order to get the big picture, you need to look small. Localization is the first step in creating a global brand for your business for many reasons, the first of which is that the major search engines are tweaked to help websites that create a local following for themselves.

Social media and search engine optimization are linked more closely than ever before. If you can raise the profile of your business within the major social media platforms, then you will undoubtedly raise profile in the major search engines Google, Yahoo and Bing. Here are just a few of the best ways to generate more global attention by exercising local SEO practices in your social media profiles.

– First, create content that is geared towards a local audience.

The major search engines are drawn to content that is localized. Believe it or not, Google has had the capacity to geographically locate and index content for a long time. Pictures of customers at your storefront (if you have a physical storefront) contentedly holding one of your products in their hands will work for you in more ways than one. First of all, you will receive the attention that only a photographed testimonial can give. Secondly, you will receive the advantage of having localized multimedia content that can be indexed by the major search engines on your website.

– Second, make sure that you tag that multimedia content on your social media profiles appropriately.

In order to help the major search engines index your content in the correct manner, make sure that your tags are localized as well. Include the name of your city in your keywords. Make sure that this is a consistent practice that you undertake for all of your multimedia content.

You can use different keywords for different pieces of multimedia content; however, be sure that all of your keywords are somehow linked to each other. If you have a web of related keywords, then your entire social media profile will be looked upon as a source of localized content by the major search engines. It will be indexed as such and you will be able to be found by local customers more easily. Once you have created this audience for yourself, the major search engines will begin to trust your social media profiles in a more globalized way.

– Third, connect your site copy to your site content using localized keywords that are relevant to your industry.

Just as you tag your multimedia content, you should also tag your website copy with bold markers, italicizing important words and using header tags. This allows the major search engines to focus in on these words and index all of your site copy more readily. The rule is that the more easily that your content is indexed, the higher search ranking that it will receive.

– Fourth, connect your social media profiles your landing page.

Your website landing page should be a hub for localized, specialized content. Unlike social media profiles, your own website has absolutely no format limitations. You are able to organize content any way that you like, so you should take advantage of this in order to pack your website full of meta-tags, individualized content tags and content that is specialized in localized.

Connecting your social media profiles to this page will only help to solidify the purpose of your web of locations to the major search engines. After you have connected all of these websites, as long as your audience is kept consistent, the link juice that your social media websites have garnered from your efforts will be passed your landing page as well.