Local SEO Rankings

Written by: Jason Bayless | July 19, 2016

As the owner of local business, you know important connecting with your customers and establishing rapport is, and you do a good job of chatting with shoppers in your store. However, building relationships with clients also requires strong attention to detail in terms of local SEO. SEO stands for search engine optimization, and you must use these strategies, specifically the ones tailored for local businesses, on your website to attract more attention.

Carefully Choose the Right Keywords and Phrases
Integrating keywords and phrases into your content is a major part of search engine optimization, but only if it is executed correctly. Think about the terms that people likely search for that take them to your product or service on the web. In fact, consider the verbiage customers use when they walk into the shop and ask about the location of a particular product. With local SEO, however, integrating the names of your products and services into the content is not where you should stop. Instead, also take the time to shape your location into the writing since the majority of your customers likely hail from surrounding areas.

Develop Readable Content
You can integrate all of the keywords and phrases in the world into your content, but that strategy is not necessarily enough. Clients also have to enjoy reading the material. Content that is built around keywords often sounds unnatural. While you are typing content, keep a list of the keywords and phrases next to you, and integrate them naturally as you write. Also, take a look at how the written material appears. Huge paragraphs on the page usually keep readers away. Instead of these paragraphs that trail on forever, develop pieces of writing that visitors can just scan through if they want to find the material that they need.

Check Your Links
Whether you are linking to other pages on your own site or other sites entirely, broken links can cause you strife. If the link to the products page is broken, then customers cannot easily check out what you are offering. Also, an abundance of broken links can make customers doubt your business. When people see that you do not take the time to repair the links on your page, they may wonder what else is broken at your store. If you are having trouble with a link, note on the page that it currently is under repair, and provide details about how to access the desired information.

Review Your Citations
Gone are the days when you had to integrate citations into high school papers, but this word still has a significant presence in your life. Citations for your business refer to listing information, such as your address and phone number. This information is vital in getting customers to your business. For a local company, accurate contact information is even more important. With larger companies, many of the shoppers are doing their buying online. However, since you are a small and local entity, you probably have many people from the area checking out your shop in person. Still though, if they cannot find where you are located or they cannot call to see what your hours are, then you have likely lost their business. Make sure your citations are correct on your site and on any local listings.

The goal of your current endeavor is to improve your local SEO rankings. Taking into consideration how important that is matters. Once you have taken the necessary steps to improve the SEO strategies that you use on your website, you are likely to see more people buying from you in the near future.